Features of the Mochi Social platform include:
Social games are now playable anywhere: all social components are integrated directly into the game file, and they leverage the distributed nature of Flash games on Mochi Media’s network.
Platform accesses all the leading social networks: currently friends lists from Facebook, MySpace and Twitter are accessible to users, with more networks to be integrated in the future.
Ability to broadcast in-game notifications: a notification channel is open for messaging to all fans of a specific game no matter where they are, and deliver news about game updates, friend activity or challenges.
Access to rich gameplay data: developers can update and enhance their games by analyzing detailed data on gameplay and virality.
Mochi Social is currently in private beta, and the first Mochi Social-enabled game "Kingdoms at War" by A Thinking Ape, Inc., will be available starting next week. "Mochi Social allows us to reach millions of new users through Mochi’s distribution network and instantly monetize these users through their Mochi Coins platform," said Wilkins Chung, co-founder of A Thinking Ape, Inc. "Because their platform reaches a new audience beyond the social networks, our game was able to gain significant traction with no direct marketing costs."
"Social gaming exploded during the last year, with the market now estimated to be worth more than $1 billion," said Jameson Hsu, CEO of Mochi Media. "Mochi Social takes the experience of social games and makes it completely distributable, able to be played on any Web site inside or outside of social networks. Mochi Social helps developers expand beyond the confines of the existing social canvas to reach a whole new audience and growth."
Developers can learn more about Mochi Social and apply to participate in the beta at: http://www.mochimedia.com/social. [March 10, 2010]
Send this IT news to a friend