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Since its launch last fall, the Kynetx developer program has produced more than 1,000 applications that perform context and data mashups in never-before-seen ways. With today’s announcement, Kynetx and Amazon developers can make their applications more powerful while also increasing the revenue their Amazon affiliate partnership provides.
Based on customer context, applications created on the Kynetx Platform can offer Amazon listings that are ideally suited to consumer interests and needs. And because the intelligence of the app lives in the cloud, the experience can stretch across any site or web-enabled device. One example would be a mashup that understands user context (preferences, behaviors, location) while visiting favorite movie sites. As a user moves from site to site, researching films, the app would serve up Amazon inventory for purchase based on that context.
“With this integration, we open the door for any developer to create new channels, apps and revenue models that marry Amazon inventory data with other context in a secure, seamless way,” said Stephen W. Fulling, Kynetx CEO. “And because Kynetx apps can touch the customer anywhere they choose—on any site, smart phone, platform, or browser—developers can invent entirely new forms of commerce, communication and experience on the web in a fast and flexible way.”
Kynetx provides native support for Amazon’s Signature Version 2 with authenticated REST requests, allowing developers to create browser extensions that use Amazon data without exposing the developers’ access credentials. KRL natively understands Amazon’s Advertising API ItemSearch and ItemLookup operations through the JSON interface. [March 8, 2010]
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