The most important feature of Wall Apps is the ability to engage fans inside their news feeds, where experts say fans spend the greatest amount of time and attention while on Facebook. Wall Apps allow marketers to instantly create applications in a matter of minutes through a self-serve interface providing any marketer, whether social media savvy or not, the tools to create and deploy powerful applications to truly engage.
Vitrue’s own research shows that brands achieve a staggering 110 times greater reach through their Wall compared to other elements of their Facebook page, such as a tab. This illustrates how critical it is for brands to engage with Facebook fans on their Wall and thus through their fans’ news feeds.
"Wall Apps will change the game for marketers on Facebook and their fans. Vitrue’s partners using products such as The Vitrue SRM, are seeing dramatic increases in both the number of fans and engagement levels of those fans using Wall Apps," said Reggie Bradford, CEO of Vitrue. "This has led to an incredible growth of aggregate fans managed by Vitrue products to over 22 million, up from less than one million only 12 months ago."
According to the latest Facebook statistics, more than 1.5 million businesses already have a Facebook page and this number will only continue to grow. Vitrue’s Wall Apps are powerful tools for these page owners. For example, if you are a business owner and deploy a Wall App Coupon, it is 110 times more likely to be seen by fans than an application not in the stream. This technology enables every marketer — from Fortune 500 brands to small business owners — to achieve meaningful success on Facebook.
Facebook also recently announced that on average its 400 million users become a fan of four pages per month, essentially generating 1.6 billion opportunities a month for marketers to engage fans who want to hear from them. This will continue to increase as consumers see value in hearing from the brands they associate with, especially when it comes to deals and offers.
Vitrue continually enhances The Vitrue SRM with new functionalities, like today’s Wall Apps announcement. For more information on visit http://vitrue.com/vitrue-srm
The Vitrue SRM, a web-based application suite, helps brands manage their social media communications through a simple dashboard interface comprised of three powerful components: Social Publisher, which allows marketers to fully customize and format their wall posts, including images, branded URLs and now includes Wall Apps; Social Planner allows marketers to develop a social media marketing calendar to plan, create and execute customer communications months in advance; and Social Insights, which provides measurement with real-time analytics, moderation and social discovery. [March 2, 2010]
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