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News

Rogers Gives Music Enthusiasts Freedom To Enjoy Tracks Anywhere, Anytime With New DRM-free Music Downloads

Rogers has made available Digital Rights Management-free (DRM) song downloads through its music service, urMusic, enabling customers to download, listen and enjoy their music across different devices. Customers visiting www.urmusic.ca online or via the mobile web portal on their wireless device will now have the ability to purchase DRM-free (also known as MP3) music tracks to their device or computer and transfer them to their other digital music-capable electronic devices, free of charge.

With more than sixty-seven MP3 supported handsets from Rogers, including popular smartphones such as those on the BlackBerry platform, Rogers customers have the flexibility to enjoy their music wherever and whenever they want.

"At Rogers, we know that music is a passion for many of our customers, and we are committed to offering the best in mobile music entertainment," said John Boynton, Executive Vice President, Marketing, Rogers Communications Inc. "Customers want the freedom to enjoy their downloaded music across multiple devices. The addition of DRM-free music tracks to Rogers urMusic, paired with the ability to order albums in advance of their release date, is a perfect complement to our music and Wireless Box Office(TM) services featuring exclusive service-fee free concert tickets through Live Nation, and various musical sponsorship events."

New tiered pricing is also available for DRM-free music tracks ranging from $0.69, $0.99 and up to $1.29* per track. Full album purchases generally cost less than $10* for Rogers customers.

For more information, please visit www.urmusic.ca.

*plus applicable download fees

 [February 25, 2010]


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