Aberdeen Group Report Reveals Unified Communications Pays for Itself

The latest research from Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), titled "Unified Communications: Gaining a Competitive Advantage While on the Move," confirms the measurable business value of Unified Communications (UC). By streamlining internal and external communications, maximizing telecom spend, increasing productivity through improved collaboration, and reducing customer churn through increased customer responsiveness, 79% of the top performers achieved a break-even return on their UC investment within the first 12 months.

The research study, which surveyed over 150 organizations, also found that the broad acceptance of mobility in the enterprise has made it the most reliable way to contact an individual, and the need to integrate mobility into the larger organization’s communications infrastructure emerged as one of the primary drivers for increased UC adoption.

Unified Communications (UC) is the converged communications environment that integrates voice communications — over wireless, wireline, and wireless LAN — with email, fax, unified inbox, presence, Instant Messaging (IM), unified phone number and extension dialing, Web collaboration, and video conferencing.

Among the study respondents, the top-performing organizations increased knowledge sharing among the workforce by 35%, increased workplace flexibility by 35%, improved their organization’s competitive performance by 25%, increased collaboration for decision making by 16%, and accelerated their speed of conflict resolution by 11%.

"Unified Communications holds enormous promise as a coherent approach to business communications, as a way to cut through ’communications clutter,’ and more directly connect a customer to a company, employee to employee, and more tightly bind business partners and suppliers," said Andrew Borg, senior research analyst, Aberdeen Group. "The challenge of our connected era is that the greater the number of communications options, the more difficult it can be to connect with a specific individual when you want to. UC therefore becomes increasingly important to mend the fractured digital communications landscape."

To obtain a complimentary copy of the report, visit:

 [November 6, 2009]

Send this IT news to a friend
Recipient :
(enter the e-mail address of the recipient)

(enter your name)

(enter your e-mail address)


Other IT news about Aberdeen Group

  • Aberdeen Group Identifies Active Archiving as Key Strategy for Accessible, Online Archive Data (August 4, 2011)
  • Aberdeen Group Study Highlights Best Practices in Telecom Product Development (September 28, 2010)
  • Study : A Comprehensive Assessment of Current Challenges & The Future of WCM (November 20, 2009)
  • Aberdeen Group Analyzes IT GRC Performance Based on US Leading Organizations’ Practices (October 26, 2009)
  • Leading Retailers Are Using Mobility to Address Inventory and Warehouse Optimization Needs (September 10, 2009)
  • IBM and Aberdeen Research Offer New Online Green IT Assessment Tool (September 4, 2009)
  • Top 25 Most Influential Technology Vendors (July 13, 2009)
  • Benefits of Virtualization Could Diminish if Application Performance Management Is an Afterthought (February 5, 2009)
  • Mobility Management: Does Outsourcing Make Sense? (January 15, 2009)
  • Mobile Device Adoption in Field Service Up 20% in the Past 12 Months (November 14, 2008)
  • Research Reveals Business Intelligence Solutions Enable Faster and More Informed Decisions (November 13, 2008)
  • Large Files Too Much for Email — Secure/Managed File Transfer in Demand (November 12, 2008)
  • Research Reveals the Majority of Retailers Are in Favor of Mobile Contactless Payments (October 13, 2008)
  • Enterprise Mobility Now Quantifiably Shown to Drive Workforce Flexibility (December 13, 2007)
  • Best-in-Class Companies Reduce Cost and Risk of Email (August 9, 2007)
  • Aberdeen Group Research Provides Employers With Key Insights Into Talent Acquisition Best Practices (July 4, 2007)
  • Online Merchants Gaining Ground with Personalization and Web Analytics (January 5, 2007)
  • A Resolution for Accounts Payable Efficiency in 2007 (January 5, 2007)
  • Companies Seeking Better Results from IT Outsourcing, New Aberdeen Report Finds (August 2, 2006)
  • New Research Reveals Link Between Measurement and Control and Better Performance (August 2, 2006)
  • What’s the Recipe for Achieving Optimal Business Value in IT Outsourcing? (July 14, 2006)
  • Enterprises Lack Visibility into Their Spending and Must Focus on Managing a More Effective IR&P Information System (July 10, 2006)

    Website based on SPIP, an Open Source program under GNU/GPL licence