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News

Bell announces enhanced Sympatico.ca portal

Bell has made several enhancements to its Sympatico.ca portal following a new agreement with Microsoft that will see Sympatico.ca and MSN.ca operate as separate and distinct portals. To further enhance Canada’s leading general interest portal, Bell also announced four new channels to help inform and entertain Sympatico.ca visitors.

As part of the new three-year agreement, the companies will continue to cooperate and exchange traffic between each other’s portals, while Sympatico.ca will also leverage the new Bing search engine and continue to offer Windows Live Hotmail and Messenger inventory to Canadian advertisers. Canada’s popular default homepage address sympatico.msn.ca will also be redirected to Sympatico.ca.

"Over the last 14 years, Sympatico.ca has been Canada’s leading portal. Bell is a pioneer in the industry and we have continued to build on the Sympatico portal’s popularity as we evolve to meet our clients’ needs," said Kevin Crull, President of Bell Residential Services. "In our five successful years managing and operating the joint sympatico.msn.ca portal, Bell has seen the Internet advertising industry evolve significantly. It’s clear that creating two distinct portals now allows market expansion by both partners in terms of new online advertising and revenue opportunities."

Sympatico.ca has developed hugely successful branded sites, such as celebrity news destination Celebedge.ca; fashion site Fashionism.ca; InMusic.ca, featuring the popular interview show The Hook and the Live @ The Orange Lounge concert series; tech-centric blog Sync.ca; and Push.ca, a busy destination for snowboard and skateboard enthusiasts. Sympatico.ca’s channels, visited by 6.8 million Canadians each month, will remain exclusively available via Sympatico.ca.

In addition, Bell also announced the launch of four new portal channels: Autos, InMovies.ca, YourMoney.ca and Best Health, a Reader’s Digest publication.

"Our primary focus, as always, is on the client experience, as evidenced by the ongoing growth in online content and services offered by Sympatico.ca," said Gary Anderson, Bell’s Vice President responsible for Sympatico.ca. "Our new agreement provides us greater editorial and advertising flexibility, thus enhancing our offerings to both advertisers and users. All Sympatico.ca employees remain in place and will continue to deliver industry-leading strategy, sales, content and advertising support."

Sympatico.ca offers Canada’s top selection of relevant French and English Canadian online content. Launched in 1995, Sympatico.ca has differentiated itself from competitors as an all-Canadian portal offering innovative solutions to both users and advertisers. Also recognized as an industry leader in mobile marketing, Sympatico.ca offers the largest mobile advertising network in the country.

With its ability to reach more than 80% of Canadians online, unmatched online content and services, and the proven expertise of its team, Sympatico.ca is the online publisher of choice for advertisers.

 [September 1, 2009]


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