Openet Continues Video Momentum With Content Anywhere Solution

Openet, a provider of Transactional Intelligence solutions for service providers, unveiled Content Anywhere, the latest in a series of solutions designed for the cable and video markets. The Content Anywhere solution enables multichannel video providers, such as cable, IPTV and broadcast satellite operators, to retain their pay-TV models while mitigating the growing threat of free, online video content to their revenues.

With the increased availability of free TV programming over the Internet, there is a growing threat to the "eyeball share" of multichannel video providers over devices other than television. Preserving the dual subscription and advertising business model is a key driver for service providers and programmers in this market. As subscriber demand for content to be available anytime, anywhere on any device continues to grow and be met by other sources, multichannel video providers must determine how to protect the current revenue model by keeping premium content profitable. By leveraging close relationships with programmers and capabilities in managing networks, customers and billing, operators can leverage Openet’s Content Anywhere solution to authenticate and authorize subscriber access to content no matter what the device.

"The rise of free video content poses a significant threat to video providers’ revenue models — and at the same time, consumers have historically only been able to view subscription video through one medium: TV," said Mike Manzo, CMO of Openet. "To adapt to today’s mobile lifestyle and ensure that premium content doesn’t become commoditized so that people expect it for free, providers need to offer access wherever subscribers go, on any device they choose to use. Openet’s Content Anywhere solution provides that across multiple platforms for a converged, seamless subscriber experience."

Openet’s Content Anywhere solution offers the following functionality:

  • Content Entitlement Control — Coordinates content entitlement among multiple service providers and programmers to enable subscribers to view the same premium programs and channels online as they are entitled to view on their TV sets.
  • Real-Time, Cross-Platform Capabilities — Allows operators to grant customer access to video content across multiple devices that have broadband connections, such as mobile phones, personal computers, netbooks and gaming consoles, from a single platform.
  • Personalized Advertising and Promotions — Enables operators to enhance the user experience with specialized, personalized content based on session data and subscriber profiles.

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 [June 4, 2009]

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