Mini-Note Penetration Nears 20% in Q1’09, Dominated by Acer; HP Extends Lead in Notebook PCs Overall

Preliminary data from DisplaySearch reveals that shipments of almost 6 million mini-note PCs (netbooks) raised their penetration in the notebook PC market close to 20% worldwide in Q1’09. Acer was the leader in the mini-note category with a market share of 30.5%, shipping twice as many mini-notes as Asus, their nearest rival. HP continued their dominance of the notebook PC category, growing share to 24.1%, with more than 7.3 million shipped.

Penetration rates for mini-notes were the highest in EMEA and Latin America, and the lowest in China, Japan and North America. Approximately 45% of all mini-notes shipped in the quarter went into EMEA, compared to less than 26% in North America. By contrast, EMEA accounted for 38% of the total notebook market, while North America was less than 30%. The differences in share between EMEA and North America may be a result of telecom subsidy plans in Europe. Telecom providers in Europe began experimenting with free or heavily discounted mini-notes with the purchase of two-year data plans in early 2008, but the first US-based telecom providers tried such subsidies in December 2008, and they have only very recently begun to expand these promotional programs.

For the notebook PC industry as a whole, #2 Acer passed #3 Dell, capturing 18.8% of the market. However, of the top five notebook PC brands, Acer had the greatest percentage of their total shipments accounted for by mini-notes by far (31.6%), compared to HP, Dell, Toshiba and Lenovo, all of whom shipped less than 10% of their volume as mini-notes. In the forthcoming DisplaySearch Quarterly Notebook PC Shipment and Forecast Report, the company analyzes the importance of mini-notes to brands’ total market share, and identifies key geographies that are critical to the long-term growth and health of the mini-note and notebook PC markets.

“It is clear at the moment that mini-notes play a vital role in the total PC market. Without the additional volume provided by these products, shipment volumes for the notebook PC market would have been down 19% Y/Y, instead of only falling 3%. While there is no doubt that many buyers of mini-notes would have chosen larger notebook PCs if mini-notes were not available, it is also certain that many buyers might have chosen not to purchase a notebook PC at all,” said John F. Jacobs, Director of Notebook Market Research and author of the report.

The DisplaySearch Quarterly Notebook PC Shipment and Forecast Report is a comprehensive and exclusive compilation of market data from DisplaySearch’s industry sources, along with insightful analysis of the state of the notebook PC industry.

 [May 18, 2009]

Send this IT news to a friend
Recipient :
(enter the e-mail address of the recipient)

(enter your name)

(enter your e-mail address)


Other IT news about DisplaySearch

  • Display Search: Hisense Is Now the World’s 4th Largest Shipper of TVs (June 11, 2014)
  • LEDs to Account for a Quarter of Global Lighting Market by 2016, Reports NPD DisplaySearch (April 16, 2013)
  • Consumers in Emerging Markets, Such as China and Brazil, Will Drive TV Demand (July 24, 2012)
  • 2012 LCD TV Forecast Lowered to 216M Units; Solid Growth Still Expected in Key Market Segments (July 11, 2012)
  • Smart TV Surges in Popularity Worldwide (June 12, 2012)
  • Global TV Replacement Cycle Falls Below 7 Years, as Households Continue to Replace Older CRT TVs and Upgrade to Larger Flat Panel Sets (May 30, 2012)
  • Two Billion Active Matrix Small/Medium Displays Shipped in 2011 (May 24, 2012)
  • LCD TV Shipments to Grow 7% in 2012 to 220M Units, Despite Zero Growth in Overall TV Shipments (May 11, 2012)
  • LCD TV Panel Shipments to Chinese TV Makers Recovered in February As published in the DisplaySearch Monitor, April 2012 (April 30, 2012)
  • Increasing demand in backlight and lighting applications to reduce LED oversupply in 2012 (February 17, 2012)
  • Industry forecast to correct itself through cyclical nature of market forces (February 17, 2012)
  • AMOLED Display Revenue to Surge 169% Y/Y in 2011 from Smart Phone Adoption (January 6, 2012)
  • Mobile PC Outlook Shows Growing Influence of Tablet PCs (January 5, 2012)
  • LCD TV Shipment Growth to Improve in 2012, Driven by 40” and Larger Sizes (January 3, 2012)
  • 3D TV Gaining Momentum in Western Europe and China, Declining in North America (December 28, 2011)
  • Q4’11 Holiday TV Prices Expected To Reach New Milestones (December 27, 2011)
  • Anticipated Tablet Growth Alters TFT LCD Manufacturing Strategies, NPD DisplaySearch Reports (December 13, 2011)
  • Resolution for Tablet PCs Improves, with Large-Area LCDs Forecast to Reach 200 ppi in 2012 (November 29, 2011)
  • 3D LCD TV Panel Shipments Grew 27% in Q3’11, NPD DisplaySearch Reports (November 23, 2011)
  • LCD TV Shipments Rebound Ahead of 2011 Holiday Selling Period (November 22, 2011)
  • Panasonic Leads in US Hospitality TV Channel Sales for 2011 (November 16, 2011)
  • Large-Area TFT LCD Shipments Flat in the Third Quarter; Revenues Fell by 2% (November 15, 2011)
  • DisplaySearch Raises 2011 China PC Shipment Forecast to 100 Million Units, Despite Weak Global Demand (November 14, 2011)
  • LCD TV Panel Shipments Expected to Slide in Q4’11 (November 11, 2011)
  • Simpler Sensor Structures Coming to Projected Capacitive Touch Screens in 2012 (October 27, 2011)
  • TV Shipments in Developed Markets to Decline in 2011 (October 11, 2011)
  • More than Half of Mobile Phone Displays Will Be Over 200 PPI in 2015 (October 5, 2011)
  • 3D LCD TV Panels Increase by 124% Q/Q in Q2’11 (August 30, 2011)
  • LED Market Continues to Grow Rapidly, Transitioning to Lighting Applications (August 24, 2011)
  • Apple Retakes Top Mobile PC Market Share Position from HP in Q2’11 (August 18, 2011)
  • 2011 TV Market Outlook Reduced in Latest Forecast (July 28, 2011)
  • Shipments of Mobile PCs in China Forecast to Outpace Desktops in 2013 (July 27, 2011)
  • LCD TV Brands and OEMs Revise Business Plans to Adapt to Weak Sell-Through Market (July 12, 2011)
  • 3D LCD TV Panel Shipments Grow 104% in Q1’11, DisplaySearch Reports (June 1, 2011)
  • DisplaySearch TV Replacement Study Highlights Consumer TV Usage and Alternate Means for Watching TV (May 25, 2011)
  • Smart Phone and Tablet PC Demand Drives Wide-Viewing Angle Display Technologies, led by IPS and FFS (May 13, 2011)
  • Smart Phone and Tablet PC Demand Drives Wide-Viewing Angle Display Technologies, led by IPS and FFS (May 12, 2011)
  • Flat Panel TV Owners Likely To Own More TVs, Regardless of Country (May 5, 2011)
  • 2011 Flat Panel TV Growth to be Half that of 2010; Growth Shifting to Emerging Markets (May 3, 2011)
  • TV Applications to Dominate LED Demand through 2013, then LED Lighting Will Take Over in 2014 (April 29, 2011)
  • Connected TVs Forecast to Exceed 123M Units in 2014 (April 27, 2011)
  • DisplaySearch Study Reveals Consumers are Replacing TVs Faster than Ever (April 26, 2011)
  • Mobile Phone Display Revenues Forecast to Grow 47% in 2011, Reaching $22.4 Billion in 2012 (April 21, 2011)
  • Mobile PC Shipment Growth to Slow Down in 2011, but Market Set for Mid to Long Term Push (April 14, 2011)
  • LG Electronics, TCL, Hisense, Skyworth and Vizio Forecast to Show Double-Digit LCD TV Production Growth from Q1’11 to Q2’11 (April 8, 2011)
  • Touch Screens in Tablet PCs Forecast to Reach 60M in 2011 (March 15, 2011)
  • iPad Shipments Propel Apple Past HP to Top Mobile PC Position (February 18, 2011)
  • Global LCD TV Market to Grow 31% in 2010, Slowing to 13% in 2011 (January 4, 2011)
  • “iPad Effect” Continues, As Apple Gains Market Share in Developed Regions (December 7, 2010)
  • Next Gen Smart Phones Driving Demand for Larger, Higher-Resolution Displays (November 5, 2010)
  • While 3D TV Captures Consumer Attention, the Industry Tunes Into Connected TV (October 19, 2010)
  • 3D TV Not Growing as Fast as TV Makers Expected in 2010, but Will Become Mainstream by 2014, with 90 Million+ Shipments (October 14, 2010)
  • Touch Screens for Mini-Note/Slate PCs Forecast to Reach 122M by 2016 (October 6, 2010)
  • iPad Leads the Tablet PC Charge as Mini-Note Shipments Plummet (October 1, 2010)
  • Touch Displays in Smart Phones Spur Demand for Larger Screen Sizes (August 12, 2010)
  • 3D TV Shipments Expected to Reach 3.4M in 2010 and 42.9M in 2014 (July 29, 2010)
  • Key Component Shortages Limiting Growth of LED Backlight Units for LCD TVs (July 23, 2010)
  • Connected TVs Shipments Surge, With Forecasted Growth to 119 Million in 2014 (July 21, 2010)
  • Touch Screen Module Revenue Forecast to Reach $14B by 2016 (July 2, 2010)
  • Total LCD TV Shipments to Grow to 188M Units in 2010, to Surpass 260M Units by 2014 (June 30, 2010)
  • Notebook Market Revenue Grows 1.7% in Q1’10 Despite a 2.3% Drop in Unit Volume (June 16, 2010)
  • Slim LED-Backlit Notebooks Rapidly Gain Market Share (June 10, 2010)
  • Touch Screen Shipments Pass 600 Million in 2009, Up 29% Y/Y (May 21, 2010)
  • Strong Growth in Mobile Phone Display Shipments in Q4 Pushes 2009 into Positive Growth (May 7, 2010)
  • Pocket Projector Shipment Forecast to Reach 142M Units by 2018, DisplaySearch Reports (April 29, 2010)
  • DisplaySearch Analysts : Your Next Textbook is an Apple iPad (April 21, 2010)
  • E-book Popularity Drives Electronic Paper Display (EPD) Shipments to 417% Y/Y Growth (April 14, 2010)
  • Notebook, Netbook and Slate PC Demand Expected to Propel Portable PC Market to 26% Y/Y Growth in 2010 (April 7, 2010)
  • TV Manufacturers Continue to Breathe New Life into TV Market (April 6, 2010)
  • Notebook, Netbook and Slate PC Demand Expected to Propel Portable PC Market to 26% Y/Y Growth in 2010 (April 6, 2010)
  • TV Demand Outlook Improves; Revenues to Resume Growth in 2010 (December 30, 2009)
  • Mini-Note (Netbook) Shipments Grow 103% Y/Y in 2009; Revenues Up 72% (December 24, 2009)
  • Mobile Phone Displays Benefit from Emerging Markets; Units up 30% Q/Q in Q2’09 India and China Driving Growth; Nearly Three-fourths of Handset Displays are Active Matrix (November 25, 2009)
  • All-in-One PCs Moving to Capitalize on Windows 7, Including Touch Interfaces (October 23, 2009)
  • DisplaySearch Forecasts Flat Panel Display Industry Recovery in 2010 (October 20, 2009)
  • As Mini-Note (Netbook) Shipments Grow, Notebook Market Revenue Declines (October 13, 2009)
  • Mini-Note (Netbook) Shipments Grow at Twice the Rate of Notebook PCs in Q2’09 (September 1, 2009)
  • Large-Area TFT LCD Shipments Continued to Increase in July, Reaching 49.2 Million, Even as Prices Continue to Rise, DisplaySearch Reports (August 27, 2009)
  • DisplaySearch Forecasts Segment Improvement Due to Smart Phones, Video Capability Demands and China Market (August 6, 2009)
  • LED Backlight Penetration Rate in LCD TVs Expected to Grow to 40% in 2013 and Surpass CCFL Backlights in 2014; 100% of Notebooks Forecast to have LED Backlights by 2012 (July 30, 2009)
  • Touch Screen Module Revenues Forecast to Reach $9B by 2015 (May 20, 2009)
  • Worldwide OLED Revenues Forecast to Reach $5.5B by 2015 on Strong AMOLED Growth; Samsung #1 in OLED Shipments, Passing RiTdisplay (April 24, 2009)
  • DisplaySearch Unveils Final Agenda for 11th Annual USFPD Conference (February 20, 2009)
  • Preliminary Q4’08 North America TV Results Show LCD TV Shipments Declined Y/Y for the First Time, Falling 2% Amid Economic Woes (February 13, 2009)
  • DisplaySearch Lowers 2009-2010 Digital Signage/Large Format Commercial Display Forecast, But Category Still Expected to Grow Rapidly (January 26, 2009)
  • Green is the Next Wave in Flat Panel Displays; DisplaySearch Reports Half of Mainstream Panels Will Be Green by 2011 (January 19, 2009)
  • Large-Area TFT LCD November Revenues Fall to $3.8 Billion (December 26, 2008)
  • Strong Mini-Note (Netbook) Shipments Buoy Notebook PC Market in Q3’08; Tier One Product Launches Propel Growth (December 9, 2008)
  • Slowing Mobile Phone Market Weakening Demand for Displays (November 13, 2008)
  • DisplaySearch Provides Sneak Preview of Holiday Shopping Season and How State of the US Economy Could Affect Sales (November 4, 2008)
  • Flat Panel Shipment Growth May Slow Over the Long Term, DisplaySearch Reports (October 23, 2008)
  • Notebook PC Shipment Outlook Positive, Volume Up in Q2’08 and Strong Through 2009 (October 17, 2008)
  • North America TV Shipments Surge 28% Y/Y in Q2’08; Samsung Achieves Record Share (August 15, 2008)
  • TFT LCD Manufacturing Equipment Sales Up 58% to $13B in 2008, According to DisplaySearch (July 21, 2008)
  • OLED TV and Mini-Note Panels Will Grow the Most, Says DisplaySearch (July 15, 2008)
  • China to Outpace North America to Become the World’s Second Largest Market for Flat Panel Monitors by 2011 (July 9, 2008)
  • HP Maintains 20% World-Wide Notebook PC Market Share in Q1’08; Gains Share on Rivals in 5 of 6 Regions (July 1, 2008)
  • Higher Resolution and Internet Capabilities Will Be Essential for Continued TV Market Growth in 2009 & Beyond (June 19, 2008)
  • HP Maintains Dominance of Notebook PC Market in Q1’08; Dell Recaptures #2 Spot from Acer; Sony Slips to #9 (June 16, 2008)
  • European TV Market Forecasted to Grow 28% by 2012, According to DisplaySearch (June 16, 2008)
  • The Worldwide Market for 100/120Hz TVs to Grow from 3.6 Million in 2007 to an Estimated 39.3 Million in 2012 (May 19, 2008)
  • Touch Panel Market to Reach $3.3 Billion by 2015: New DisplaySearch Report Analyzes Fast Growing Area (May 9, 2008)
  • Samsung Reclaims Top LCD TV Share in North America; Vizio Overtakes Sony For #2 in Total Flat Panel Share (May 8, 2008)
  • Q1’08 Large-Area LCD-TV Panel Shipments Grow 69% Y/Y to 25.1M Units (May 1, 2008)
  • DisplaySearch Announces Final Agenda for its Upcoming Digital Signage Conference (May 1, 2008)
  • DisplaySearch Sees Expanded Growth for OLED Displays Reaching over US$3.1B by 2012 (April 15, 2008)
  • Impact of the US Economy on the TV Supply Chain and Commoditization Are Among Hot Topics at DisplaySearch’s Upcoming TV Supply Chain Conference (April 8, 2008)
  • Beijing Olympic Games Will Drive China FPD TV Market to 17M units in 2008; LCD TV Shipments Will Surpass CRT TV in 2009 in China (March 26, 2008)
  • HP Continues to Dominate Notebook PC Market on Consumer Strength; Acer Overtakes Dell for #2 (March 6, 2008)
  • Small and Medium Touch Displays Could Reach $1 Billion Annually (February 15, 2008)
  • North America Over 80% of Market with Toshiba Dominating Standalone Players through Aggressive Pricing (January 23, 2008)
  • DisplaySearch Expects Sales of TFT LCD Manufacturing Equipment to Jump 40% to $11.6 Billion in 2008 (January 16, 2008)
  • Wintek #1 in Q3’07 Mobile Phone Main Display Shipments for First Time; Samsung SDI Falls to #2 with Sharp #3 (December 28, 2007)
  • Wintek #1 in Q3’07 Mobile Phone Main Display Shipments for First Time; Samsung SDI Falls to #2 with Sharp #3 (December 27, 2007)
  • DisplaySearch Report Reveals Emerging Trends for 16:9 Monitor and Notebook Panels (December 14, 2007)
  • Samsung Corning Precision Dominates Gen 7+ Areal Shipments in Q3’07 According to DisplaySearch (December 12, 2007)
  • DisplaySearch Indicates 23% of LCD TVs Outsourced in Q3’07; TPV and Proview are Top 2 OEMs (December 7, 2007)
  • DisplaySearch Reports TV Video Processor IC Shipments Up 28% Q/Q and 22% Y/Y in Q3’07 on Rapid Growth of TV Shipments in Europe and Asia (December 3, 2007)
  • Q3’07 OLED Display Revenues Disappoint as Samsung SDI’s AMOLED Program Is Slow to Reach Full Production (November 28, 2007)
  • Plasma Panel Shipments Rebound in Q3’07 to Establish New Record High (October 26, 2007)
  • DisplaySearch Launches North America Industrial Market (October 25, 2007)
  • Sharp, a Casualty of Motorola’s Mobile Phone Slump, Loses Market Share (October 4, 2007)
  • DisplaySearch Report Indicates TEL, ULVAC, AKT and Nikon will be the Top Four TFT LCD Array Equipment Companies in 2007 (September 19, 2007)
  • DisplaySearch Report Reveals Emerging Trends in Notebooks and LCD TV (September 17, 2007)
  • DisplaySearch Increases 2007 Notebook PC Forecast to 103 Million Units Due to Strong Demand; HP Maintains Top Position in Worldwide Notebook PC Shipments (September 12, 2007)
  • DisplaySearch Reports Q2’07 Flat Panel TV Share Surges Worldwide on Rapid LCD Growth; Samsung Still #1 in TV Units and Revenues (August 21, 2007)
  • Apple iPhone Margins Smaller than Reported, Says DisplaySearch (January 26, 2007)
  • DisplaySearch Announces Global Wide Aspect Notebook PC Shipments Hit New Record of 79% (November 21, 2006)
  • DisplaySearch Reports Plasma Panel Shipments Rose 47% in Q3’06 (October 30, 2006)
  • DisplaySearch Expects Global Flat Panel Display Revenues to Exceed $84B in 2006 on 13% Growth - TV Revenues Expected to Rise 60% (October 18, 2006)
  • DisplaySearch Releases Its Highly Anticipated TFT LCD Equipment Report Detailing the Fab Activity, Technology, Machine and Market Trends Driving $11.79 Billion of Revenue in 2006 (October 6, 2006)
  • DisplaySearch Reports Q2’06 Small/Medium Shipments of 435.4M Up 1% Q/Q and 28% Y/Y and Revenues of $5.0B Down 3% Q/Q and 2% Y/Y (September 25, 2006)
  • DisplaySearch Reports Q2’06 Mobile Phone Main Display Shipments of 275.3M, Flat Q/Q but Up 32% Y/Y (September 18, 2006)
  • DisplaySearch Offers Insights into the Rapidly Growing $6 Billion LTPS FPD Market (June 28, 2006)
  • DisplaySearch Updates 2006 OLED Technology Report, Lowers OLED Revenue Forecast to $4.6B in 2010 (June 8, 2006)
  • DisplaySearch Reports Global LCD TV Shipments Rise 135% in Q1: Sony Remains (May 24, 2006)

    Website based on SPIP, an Open Source program under GNU/GPL licence