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Motorola and Fido announce Canadian availability of the world’s first mobile phone made with recycled water bottles

Motorola and Fido offer Canadians another way to put the environment first with today’s launch of the MOTO w233 Renew, exclusive to Fido customers. Renew is the ideal mobile phone for the eco-conscious and budget-minded. This high-quality wireless device is eco-friendly in several different ways, offering: 100 per cent recyclable phone housing; an in-box postage-paid recycling envelope; Carbonfree certification; best in-class talk time; and efficient post-consumer packaging.

A first of its kind, the plastic phone housing for the Renew is made from recycled five-gallon water bottles. In fact, a run of 1,000,000 w233 Renew phones will consume enough five-gallon water bottles that stacked end-to-end would extend over five times the height of the CN Tower.

Renew is also the world’s first certified CarbonFree mobile phone on the market. Through an alliance with Carbonfund.org, Motorola offsets the carbon dioxide required to manufacture, distribute and operate the phone through its lifecycle via investments in renewable energy sources and reforestation. Renew earned Carbonfund.org’s CarbonFree Product Certification after an extensive product life-cycle assessment.

Other features of the MOTO w233 Renew include:

-  Best in class talk time - up to nine hours - so customers can talk more, and conserve energy by charging their device less frequently.

-  Phone packaging that has been reduced by 22 per cent and in-box content by 80 per cent, which helps reduce landfill waste and transportation emissions; in-box materials that have been printed on 100 per cent post-consumer recycled paper with vegetable-based inks.

-  CrystalTalk technology and messaging capabilities with access to the mobile web.

-  Built-in music player that can hold up to 2 GB of stored music.

MOTO w233 Renew’s phone housing is 100 per cent recyclable using an in-box postage-paid recycling envelope from Phones-for-Food or in-person at any Fido store. Fido has been a national wireless sponsor of the Phones-for-Food program since 2007.

Availability

The MOTO w233 Renew is available exclusively at Fido outlets and online at fido.ca for $0 with a two-year Fido Agreement. For additional information, please visit www.motorola.ca/renew or www.fido.ca.

 [April 3, 2009]


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