Intuitive Search Capabilities and Structured Results: Only on

Yellow Pages Group (YPG) has developed a unique online search platform, which allows users of YellowPages.caTM to obtain structured results with unstructured queries. Like other search engines, users will now be able to perform intuitive searches with keywords like products, brands or even landmarks, while obtaining accurate results structured according to the needs expressed in numerous usability studies. Few other search engines deliver structured results like these.

The new, lightweight and uncluttered interface of is evolving away from its directory listings format and giving users instant gratification even when they don’t know which keyword to use when conducting a search. Until now, was relatively unforgiving if you didn’t know exactly what you were looking for. Not any more. To access the beta version of the new search engine, users simply have to visit or go to the homepage of the current site and click on the beta site link.

"Thanks to this fresh and rewarding technology, the Yellow Pages brand is evolving into the future - for new audiences and in new ways," said Marc P. Tellier, President and CEO of Yellow Pages Group. " has truly become a ’find’ engine and will enable us to consolidate our leadership position in the area of local search."

 [June 20, 2006]

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