The new BRAVIA VE5-series models offer substantial power savings thanks to a zero-watt standby power switch, along with motion and light sensors that minimize energy usage without compromising performance. The 52-inch KDL-52VE5, the 46-inch KDL-46VE5 and the 40-inch KDL-40VE5 models (all measured diagonally) are also the first to incorporate Sony’s exclusive micro-tubular Hot Cathode Fluorescent Lamp (HCFL). The technology helps reduce power consumption by almost 40 percent compared to the company’s other LCD HDTV models, without compromising on overall picture brightness.

The VE5 models are Sony’s first televisions to offer a zero-watt standby Energy Saving Switch. When not in use, the standby switch can be manually turned off, cutting power to nearly zero watts. Simply flip the switch back on and the TV is fully operational.

Additionally, the sets feature a light sensor that will automatically adjust the backlight depending on ambient room light. The setting saves energy and improves image contrast by lowering the backlight when it is set unnecessarily high in dimmer room light.

All of Sony’s new 2009 LCD high-definition televisions exceed Energy Star 3.0 requirements. By employing a range of innovative power-saving features, the VE5-series sets a new standard for HDTV energy efficiency.

On the performance front, the sets feature Sony’s Motionflow(TM) 120Hz technology for improved sharpness and detail in fast-moving images. The models also offer a USB input for playing audio files from a USB storage device or connecting a compatible digital camera to display photos.

The models are compatible with Sony’s BRAVIA Link modules including the BRAVIA Wireless Link, BRAVIA Input Link and BRAVIA DVD Link.

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