News and Yahoo! to Deliver Keynotes at Predictive Analytics World, February 18-19, 2009, in San Francisco

The business-focused event for predictive analytics professionals, managers and commercial practitioners, Predictive Analytics World, announced the keynotes and agenda for its San Francisco event, February 18-19, 2009. Through real-life case studies and expert discussions, the goal of the event is to strengthen the business impact of predictive analytics deployment and establish new opportunities and best practices in the field. Keynote speakers include Usama Fayyad, PH.D., chief data officer for Yahoo, Andreas Weigend, PH.D., former chief scientist for and Eric Siegel, PH.D., conference chair for Predictive Analytics World.

On Wednesday, February 18 at 9:00 a.m. PST, Siegel will present, "Five Ways to Lower Costs with Predictive Analytics." In tough economic times, businesses have the tendency to focus less on increasing returns and more on decreasing costs. In this session, Siegel will discuss how predictive analytics can help attendees market more optimally and filter out high risk prospects, leading to decreased spending on marketing efforts.

That afternoon, at 1:15 p.m. PST, Fayyad will discuss, "New Challenges in Predictive Analytics: Social Networking, Direct-Response Marketing, and Understanding Customer Behavior." The expanding scope of interactive media, including social media and behavioral targeting, offers deeper insight into customers’ intent than ever before. Fayyad will present examples of such applications as well as challenges, and case studies to illustrate the power of understanding and harnessing this data.

On day two of the conference, February 19, Weigend will deliver the morning keynote at 11:00 a.m. PST, topic to be announced.

In addition to the insightful keynotes, Predictive Analytics World is the only conference of its kind delivering vendor-neutral sessions across verticals such as banking, financial services, e-commerce, entertainment, healthcare, high technology, insurance, non-profits, publishing, and retail. The agenda features case studies from leading companies such as 3M, Charles Schwab, Chase, Google, Wells Fargo and more.

To view the complete conference agenda, visit:

 [December 5, 2008]

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