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LG Electronics Canada Scores a One-Year Sponsorship With the Ottawa Senators

LG Electronics Canada and the Ottawa Senators announced that LG Canada has become the newest sponsor of the National Hockey League (NHL) club. The one-year agreement will see LG-branded rinkboards at Scotiabank Place, plus additional branding opportunities inside and outside the arena.

The sponsorship provides LG Canada with a unique opportunity to reach the National Capital area and eastern Canadian market by aligning with the dedicated fan base that’s among the league’s most loyal - the Senators set franchise records for sell-outs (38), total attendance (812,665) and average attendance (19,821) during the 2007-08 season. Scotiabank Place is also situated next to one of Ottawa’s busiest highways, and its branded marquee is seen by an estimated 58,000 commuters each day.

LG Canada has been actively supporting other Canadian sporting events and athletes in recent months. In May it announced its sponsorship of the RBC Canadian Open and a relationship with Stephen Ames, only a month after it became an official sponsor of the FIS World Cup Snowboard Tour and the Canadian National Snowboard Team.

For more information on LG Electronics Canada, please visit www.lg.ca.

 [October 13, 2008]


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