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JUNO Awards Go Green With Yangaroo’s DMDS

Yangaroo Inc., (TSX-V: YOO, OTCBB: YOOIF), a secure digital media distribution company, has entered into an agreement with the Canadian Academy of Recording Arts and Sciences (CARAS), the organization responsible for the JUNO Awards. CARAS will utilize Yangaroo’s patented Digital Media Distribution System (DMDS) to distribute all music and related promotional materials submitted for JUNO Award consideration to both the judges and CARAS’ members.

In past, music has been submitted by artists and record labels for JUNO Award consideration by the physical shipment of 12 CD copies, for each category, of their album and/or single complete with bio and a publicity photo to CARAS, who in turn would package the submissions and ship them out to the 300+ judges across the country. Using DMDS to streamline the process, submitted music will be digitally ingested into DMDS and CARAS will then use DMDS to securely distribute the music and related promotional materials to the 300+ judges and more than 1700 members. These people will then be able to stream the music online or download it to be burned to CD or transferred to their iPods for review. Digital delivery protects the environment by eliminating the waste created by CD’s and their packaging, which are made from many non-renewable materials, as well as the greenhouse gas emissions caused by the delivery of those packages.

"Integrating DMDS into our evaluation process was an easy decision," said Melanie Berry, President of CARAS. "The technology is not only more efficient and less expensive, but it also poses clear environmental benefits. The Canadian Music Industry was the first in the world to embrace digital delivery for their promotional releases to radio and other destinations, and it just follows that the JUNO Awards should be the first major televised awards show to adopt this same technology."

The development work will begin immediately and will be in place for this year’s JUNO Awards, one of the most watched television events in Canada, scheduled to take place in Vancouver, British Columbia on March 29, 2009.

Source: Yangaroo

 [September 16, 2008]


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