NEWSLETTER:
Email:

News

Beijing 2008 Olympic Games: Autodesk Technology Enhances Olympic Experience for Millions of Viewers

Autodesk, Inc. (NASDAQ:ADSK) entertainment and design software was used to create cutting-edge content for the Beijing 2008 Olympic Games. Leading digital content creators relied on Autodesk technology to deliver Olympic projects as diverse as stadium visualizations and mascot design, to broadcast graphics and commercials for global brands.



China Central Television (CCTV)

CCTV is China’s largest national television network. CCTV created its Olympics One Dream, One World and Olympics Age packaging and promotions with the Autodesk Smoke finishing system. As well, the broadcaster is using Smoke daily for content production during the Olympic Games.

Crystal CG

Crystal CG is the official graphic design supplier for the Beijing 2008 Olympic Games. Using Autodesk 3ds Max software, Crystal CG created architectural visualizations of the Beijing "Bird’s Nest" Olympic stadium and related facilities. 3ds Max and Autodesk Maya software were also used on TV commercials and promotions, and an educational sports program. In addition, Crystal CG produced the five "Fuwa" Olympic mascot cartoons with Maya.

Psyop/Stink

Psyop/Stink used Autodesk Maya animation software to create three TV commercials for Adidas’ "Together in 2008, Impossible is Nothing" Olympic Games campaign: Together, Zheng Zhi and Hu Jia. The spots include computer-generated crowds with a pencil-sketch look.

"Almost every shot in these Adidas spots involved creating assets in Autodesk Maya, and compositing them with live-action footage," said Tony Barbieri, technical director at Psyop. "Using Maya, we quickly populated scenes with hundreds of varied cheering fans. There were about thirty variations of fans, all modeled and rigged in Maya. By using just one rig for each gender, we were able to capture motion and create custom animation cycles to populate the entire crowd." Psyop provides 3D animation, visual effects and digital content for the advertising market.

Seven Network

The in-house team at Australia’s Seven Network used Smoke to deliver Olympics promotional materials for Channel Seven. "Smoke is the only system capable of handling the phenomenal amount of work accomplished at Seven. As our day-to-day, get-it-out system, Smoke is absolutely invaluable," said Suzique Doughty, senior editor, Channel Seven.

suedlich-t

Visual effects and animation studio suedlich-t relied on Maya and Autodesk Combustion software to shape Olympic trailers for the ARD and ZDF German public broadcasting networks. The trailers feature live-action footage of athletes morphing into 3D ink-strokes and ink-drops. Combustion was used for compositing and visual effects. suedlich-t used the Maya software’s fluid and particle systems extensively for transitions between athletes and ink.

 [August 22, 2008]


Send this IT news to a friend
Recipient :
(enter the e-mail address of the recipient)

From 
(enter your name)

(enter your e-mail address)

 

Other IT news about Autodesk

  • Academy Award Nominations Celebrate Marriage of Storytelling, Artistry and Technology (February 21, 2013)
  • Professional Video Editing Just Got Better - Autodesk Smoke 2013 Now Shipping (December 17, 2012)
  • Autodesk Smoke 2013 Pre-Release Trial Attracts Thousands of Video Editors (September 7, 2012)
  • Autodesk Streamlines Flagship VFX Software With Flame 20th Anniversary Edition (September 6, 2012)
  • Subatomic Studios Chooses Autodesk for ‘Fieldrunners 2’ Game Development (July 25, 2012)
  • Autodesk Acquires GRIP Entertainment Technology Assets (November 8, 2011)
  • Eidos-Montreal Revives “Deus Ex” Franchise With Autodesk Game Technology (October 20, 2011)
  • Train2Game Announces bluegfx as Key Game Jam partner (October 18, 2011)
  • Walt Disney Pictures and Autodesk Sign XGen Technology License Agreement (August 10, 2011)
  • Autodesk Announces 2011 Versions of Flame, Flare, Smoke and Lustre (April 14, 2010)
  • Autodesk Launches 2011 Design Software Products with Enhanced 3D Features (March 29, 2010)
  • Autodesk Maya 2011: Modern Look, High Performance Core and New 3D Editorial (March 12, 2010)
  • Autodesk Unveils 2011 Versions of Its Digital Entertainment Creation Software (March 11, 2010)
  • Autodesk Acquires Dynamite VSP and Dynamite SIM Visualization Software Products (January 8, 2010)
  • High-Definition TV Cameras Come to Life with Connectors Designed in Autodesk Inventor (December 30, 2009)
  • “Planet 51”: Autodesk 3D Technology Powers First Animated Feature Movie and Game Produced in Spain for International Release (December 21, 2009)
  • Autodesk HumanIK Middleware Helps “Assassin’s Creed II” Characters to Soar (December 17, 2009)
  • Autodesk Launches Expanded Marketing Channel for Building Product Manufacturers (December 4, 2009)
  • Autodesk Collaborates With DreamWorks and Imageworks on Mudbox for Linux (November 20, 2009)
  • Imagi’s “Astro Boy” Leaps Onto Movie Screens With Autodesk Maya Software (November 11, 2009)
  • Autodesk and Innovative Management Solutions (IMS) Team Up to Help Bring BIM Solutions to the Forefront of the Construction Industry (September 8, 2009)
  • Autodesk Qualifies BOXX Workstations for 2010 Software Products (September 1, 2009)
  • Autodesk Licenses Fonix VoiceIn 4.2 Speech Software (August 5, 2009)
  • Autodesk Deploys Silver Peak Systems for WAN Acceleration (June 30, 2009)
  • NAB 2009: Autodesk Introduces Smoke 2010, Flint 2010 and Lustre 2009 Extension (April 22, 2009)
  • DLT Solutions Eases Government Procurement of Autodesk Software with New State and Local Contract Agreements (April 22, 2009)
  • NAB 2009: Autodesk to Show New Versions of Visual Effects Systems for Film and TV and to Launch Flare - Hot Addition to the Product Line-up (April 21, 2009)
  • Autodesk Announces Restructuring to Reduce Annual Operating Expenses (January 16, 2009)
  • Vico Software Announces BIM Partnership With Autodesk (November 26, 2008)
  • Autodesk Completes Acquisition of Softimage (November 19, 2008)
  • Autodesk Announces Incheon, Korea as Second City of its Digital Cities Initiative (November 4, 2008)
  • Autodesk Signs Agreement With Avid Technology to Acquire Softimage (October 24, 2008)
  • Autodesk signs licensing agreement with Ambercore Software (September 24, 2008)
  • Autodesk Maya Software Serves as Animation Platform for New Star Wars: The Clone Wars Animated Feature Film and TV Series (August 26, 2008)
  • Autodesk Reports Record Revenue of $620 Million in its Second Quarter of Fiscal 2009 (August 15, 2008)
  • Autodesk Announces 10-Year Anniversary Release of Maya Software (August 12, 2008)
  • Autodesk Launches Toxik 2009 Visual Effects Software (August 12, 2008)
  • Autodesk Announces MotionBuilder 2009 3D Character Animation Software (August 12, 2008)
  • Autodesk Introduces Mudbox 2009 Digital Sculpting and Texture Painting Software (August 8, 2008)
  • Autodesk Reduces Pricing for Maya Unlimited and Announces Maya 2008 Extension (February 19, 2008)
  • Autodesk Technology Helps Beowulf Battle Believably in 3D (December 27, 2007)
  • Autodesk to Resell Quantum’s StorNext File System (December 26, 2007)
  • Autodesk Solutions Help Transport Gamers to Distant Galaxies, Medieval Times and More With This Season’s Hottest New Titles (December 21, 2007)
  • View22 Offers Combined Solution that Extends Autodesk Inventor to the Web for Automated Sales Engineering Solutions (June 29, 2007)
  • Autodesk Announces One Millionth 3D User (May 21, 2007)
  • Autodesk and HP Extend Family of Solutions for Design Collaboration (May 4, 2007)
  • Event: Duncan Brinsmead in Montréal (April 19, 2007)
  • Autodesk HumanIK Middleware Licensed to EA for Next-Generation Game Development (March 9, 2007)
  • 3D Artists Gain More Creative Control With New Autodesk Maya 8.5 Software (January 15, 2007)
  • Autodesk Joins with Oracle to Provide Integrated Geospatial Solutions (January 3, 2007)
  • Autodesk Reports Record Revenues of $457 Million (November 17, 2006)
  • Autodesk Reports Record Revenues Of $450 Million (August 18, 2006)
  • Autodesk Announces Russ Wicks as Inventor of the Month for July 2006 (July 19, 2006)
  • Autodesk Introduces Discreet Inferno Visual Effects System on Linux Operating System (April 19, 2006)
  • Bollywood Embraces Autodesk Technology for Moviemaking (March 1, 2006)
  • Autodesk Named One of Institutional Investor’s Most Shareholder-Friendly Companies (February 17, 2006)
  •  

    Website based on SPIP, an Open Source program under GNU/GPL licence
    GADGETS: