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TiVo Debuts New Lexus Car Configuration Application

TiVo Inc., the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), unveiled the first advertiser custom application, the Lexus Car Configuration Tool, that will be integrated into a Showcase on the TiVo service.

Adding to TiVo’s advertising product portfolio, the custom application provides advertisers with increased consumer engagement through unique interactive elements and an increased response rate over traditional campaigns.

Through a complete integration with TiVo’s advertising products, this new custom application will now let TiVo subscribers with a broadband-connected TiVo Series2 DVR customize the new 2007 Lexus ES 350, learn more about Lexus’ newest model, experience an ES 350 photo slideshow, request a dealer contact to schedule a test drive, and locate the Lexus dealer closest to their home, all from the comfort of their living room.

 [May 11, 2006]


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