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News

Toshiba HD DVD Players Now Shipping to U.S. Retailers

Toshiba America Consumer Products, L.L.C. ("Toshiba"), announced its new HD DVD players, the first in the U.S. market, are now shipping to retailers nationwide. The introduction of the new HD DVD players will be supported by consumer promotions and an extensive advertising campaign highlighting the key consumer benefits of HD DVD and follows on the heels of an extensive 40-city retail tour.

The spots, like the print ads, will feature the immersive feeling that HD DVD provides and will direct consumers to the Toshiba HD DVD website www.toshibahddvd.com where consumers can find a list of available HD DVD titles, local retailers who carry the players and additional product information.Toshiba also announced a promotion with Netflix for the online rental of HD DVD movie titles.

Toshiba will also support its newest line of HD DVD players with a King Kong promotional campaign.

Expected Pricing: HD-XA1 ($799.99); HD-A1 ($499.99)

 [April 19, 2006]


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