"People truly believe that when they pay their monthly cable/satellite TV bill it supports local TV news and local programming. In fact only a little over one of every ten people (12%) knew that no part of the cable/satellite TV bill goes to local TV stations," said Nik Nanos, President of Nanos Research.
The same study showed that 77% of consumers placed a very high or high value on local TV news. "It’s quite ironic that the thing consumers value most - local TV news, is something they think they are already paying for, but broadcasters do not get a portion of the basic TV bill. The research demonstrates that there is an opportunity for consumers to better understand their cable/satellite TV bill and what they are directly financially supporting," says Nanos.
Between December 15th and 22nd, 2007 a total of 1,024 random telephone interviews were conducted by Nanos Research among English speaking cable/satellite subscribers across Canada and submitted to the Canadian Radio-television and Telecommunications Commission (CRTC). The survey is accurate +/-3.1%, 19 times out of 20 and was commissioned by CTVglobemedia and CanWest MediaWorks. [April 9, 2008]
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