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HP Continues to Dominate Notebook PC Market on Consumer Strength; Acer Overtakes Dell for #2

DisplaySearch, the worldwide leader in display market research and consulting, revealed in its latest Quarterly Notebook PC Shipment and Forecast Report that the notebook PC market grew 14% Q/Q and 41 % Y/Y in Q4’07 to 33 million units. HP remained #1 in the notebook PC market for the sixth consecutive quarter, maintaining more than a 2 million-unit lead over #3 Dell.

HP maintained its 20% share of the market for the fifth consecutive quarter. Of particular note is that Acer, which had been a distant third to Dell, dramatically narrowed the gap to its rival excluding its acquisitions of Gateway and Packard Bell and overtook Dell when these acquisitions are included. In Q4’05 and Q4’06, the volume gap between Acer and Dell was more than 1 million units. In Q4’07, that gap dropped to less than 100,000 units. When Acer’s acquisitions of Gateway and Packard Bell are added to the equation, Acer passed Dell by more than 600,000 units. Toshiba maintained its #4 rank.

DisplaySearch analysis indicates that the increasing transition of consumers from desktop PCs to notebook PCs is having a direct impact on brands’ growth and market share. Brands with established enterprise and retail presences have had the most success in growing market share in the past several quarters. This helps to explain the faster than average growth for HP and Acer.

Once again, the most popular panel size and resolution in the third quarter was 15.4" 1280 × 800, which accounted for slightly more than 50% of all notebook PCs shipped in the quarter. In a distant second position was 14.1" 1280 × 800 with 23% share.

There are significant regional differences in notebook panel size. Specifically, Japan, Greater China, and the Asia Pacific countries- with less than 24% share of the world’s notebook PCs -buy 37% of the world’s 12.1” and smaller notebook PCs. On the other end of the size spectrum, the EMEA (Europe, Middle East and Africa) region, which held almost 42% share of the world’s notebook PCs, bought more than 50% of the world’s 15.4” and larger notebook PCs in Q4’07.

Regional results also show that Acer’s acquisitions helped it regain a few points of market share in EMEA, narrowing the distance to rival HP. One bright spot for Dell is that it managed to maintain its share lead in North America, holding off HP by just over 3%.

"Historically, results from the fourth quarter of the year show the influence of Christmas season purchases of notebook PCs by consumers, as they continue to transition away from desktop PCs towards notebook PCs. But as our data shows, while a few brands managed to surpass the notebook market’s amazing 41 % Y/Y unit growth, most brands had difficulty achieving that level of growth. While Acer’s brand outpaced the market, when their Gateway and Packard Bell acquisitions are factored into the equation, the results are less positive, indicating that their acquisitions were on a downward trend," said John Jacobs, Director of Notebook Market Research at DisplaySearch.

Looking at 2008, DisplaySearch expects notebook PC shipments to continue to grow, with total notebook PC shipments exceeding 135M units for the year.

Additional details from Q4’07 as well as forecasts by size and resolution are in DisplaySearch’s Quarterly Notebook PC Shipment and Forecast Report including a detailed look at all aspects of the notebook PC market, long-term forecasts by size and resolution, the notebook PC display supply chain, and market share by brand.

Jacobs will present DisplaySearch’s latest research regarding the notebook market at DisplaySearch’s upcoming 10th Annual US FPD Conference to be held March 11 - 13 in San Diego, California, He will analyze the varying degrees of success that brands have had over the past several quarters gaining market share, as well as discuss the growing influence and buying power consumers are bringing to the notebook market. In addition to Jacobs, other notebook industry executives will discuss the development of new technologies that are changing the notebook market. Additionally, a representative from Brazil’s Ministry of Science and Technology will discuss that country’s evaluation and possible implementation of low cost PCs (like the OLPC project and Intel’s Classmate), and what is required to successfully implement a program that brings computing to the world’s poorest children.

 [March 6, 2008]


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  • DisplaySearch Reports Plasma Panel Shipments Rose 47% in Q3’06 (October 30, 2006)
  • DisplaySearch Expects Global Flat Panel Display Revenues to Exceed $84B in 2006 on 13% Growth - TV Revenues Expected to Rise 60% (October 18, 2006)
  • DisplaySearch Releases Its Highly Anticipated TFT LCD Equipment Report Detailing the Fab Activity, Technology, Machine and Market Trends Driving $11.79 Billion of Revenue in 2006 (October 6, 2006)
  • DisplaySearch Reports Q2’06 Small/Medium Shipments of 435.4M Up 1% Q/Q and 28% Y/Y and Revenues of $5.0B Down 3% Q/Q and 2% Y/Y (September 25, 2006)
  • DisplaySearch Reports Q2’06 Mobile Phone Main Display Shipments of 275.3M, Flat Q/Q but Up 32% Y/Y (September 18, 2006)
  • DisplaySearch Offers Insights into the Rapidly Growing $6 Billion LTPS FPD Market (June 28, 2006)
  • DisplaySearch Updates 2006 OLED Technology Report, Lowers OLED Revenue Forecast to $4.6B in 2010 (June 8, 2006)
  • DisplaySearch Reports Global LCD TV Shipments Rise 135% in Q1: Sony Remains (May 24, 2006)
  • Other IT news about HP

  • HP to Separate Into Two New Industry-Leading Public Companies (October 6, 2014)
  • HP Powers Fast, Quality Application Delivery With New Cloud-Based Load Testing (September 15, 2014)
  • AT&T Adds HP To Network-Enabled Cloud Ecosystem (June 10, 2014)
  • HP Unveils Next-generation PC Portfolio for Back-to-school Season (June 4, 2014)
  • Technicolor Announces First PC Monitors to Receive Technicolor Color Certification (June 3, 2014)
  • HP Helps Clients Transform Their Business With the Largest SAP-Certified Solution for SAP HANA (June 2, 2014)
  • HP Introduces New Information-Security Service to Help Businesses Reduce Risk (April 28, 2014)
  • HP Introduces Next-Generation Enterprise Array for Mission-Critical Workloads (April 23, 2014)
  • Trend Micro Delivers Comprehensive Defense with HP Against Targeted Attacks (February 25, 2014)
  • HP Debuts Mobile Enterprise Application Catalog (February 13, 2014)
  • HP Identifies Top Enterprise Security Threats (February 4, 2014)
  • Qualcomm Acquires Palm, IPAQ and Bitfone Patent Portfolio from HP (January 24, 2014)
  • Samsung Achieves Record Rating in Strategy Analytics’ Technology Brand Preference Index (July 12, 2013)
  • Leap Motion to Bring 3-D Motion Control to HP Customers through Strategic Collaboration (April 17, 2013)
  • HP partners with Universal Pictures and Illumination Entertainment’s Feature Film, “Dr. Seuss’ The Lorax”, across UK and Ireland (June 21, 2012)
  • Over 365,000 historic books made available online with autonomy (March 21, 2012)
  • HP Unveils Extraordinary Glass Design in New HP ENVY 14 Spectre (January 11, 2012)
  • WiLAN Initiates Litigation (September 2, 2011)
  • Amazon Sites Visited by 1 in 5 Global Internet Users in June (August 18, 2011)
  • Apple Retakes Top Mobile PC Market Share Position from HP in Q2’11 (August 18, 2011)
  • VMware Helps Move Customers Using SAP Solutions to Virtualized Environments With HP Converged Infrastructure (June 2, 2011)
  • HP Introduces Wireless PC Accessories to Enhance the Computing Experience (May 26, 2011)
  • Worldwide Operating System Software Market Grew to $30.4 Billion in 2010 (April 29, 2011)
  • Consumer Goods and Retail Industry Aligns on Common Objectives for New Value Chain Collaboration (January 10, 2011)
  • IBM Global Financing Targets Oracle-Sun and HP Clients to Upgrade to IBM Workload Optimized POWER7 Systems (September 13, 2010)
  • Oracle Responds to HP Lawsuit (September 8, 2010)
  • 3PAR Determines Revised HP Proposal Is Superior (September 3, 2010)
  • SunGard Creates Solvency II and Enterprise Risk Management Framework in Collaboration with Microsoft and HP (July 14, 2010)
  • HP and Alcatel-Lucent Deliver Unified Communication and Collaboration Solutions (May 25, 2010)
  • From Primal Scream to Florence and the Machine - Britain’s Digital Media Evolution Revealed (May 17, 2010)
  • HP Completes Acquisition of 3Com Corporation, Accelerates Converged Infrastructure Strategy (April 14, 2010)
  • HP Technology Powers DreamWorks Animation’s 3-D Film “How to Train Your Dragon” (March 30, 2010)
  • HP Expands Workstation Series to Include Desk-side, Mobile and Small Form Factor Models (March 25, 2010)
  • HP Creates Services for Strategy, Roadmap and Design of Virtual Workplace (March 24, 2010)
  • Acer Ascends, Dell Dives in 2009 PC Market (March 10, 2010)
  • Teams with Designer Vivienne Tam to Create Eye-Catching Netbook Fused with Premium Audio Technology (March 4, 2010)
  • TIME, New York Times, and Harper Collins Chair Industry’s First Closed-Door Digital Publishing Summit (March 4, 2010)
  • HP Unveils Ultra-Thin, Touch-Enabled Convertible Tablet and Notebook PCs for Small and Midsize Businesses (March 1, 2010)
  • HP Expands Global Research and Development Presence with New Lab Facility in Singapore (February 25, 2010)
  • Apple Continues to Lead in Customer Service Quality in Tech Support Survey, HP Makes Significant Improvements (February 8, 2010)
  • HP and Microsoft Simplify Technology Environments with Solutions Built on New Infrastructure-to-application Model (January 15, 2010)
  • HP Unveils Touch-Enabled Notebook and Minis in Stylish Designs (January 11, 2010)
  • HP Accelerates Cloud Computing Adoption for Businesses and Service Providers (December 16, 2009)
  • HP Helps Businesses Maximize Uptime in IT Environments (December 9, 2009)
  • HP to Acquire 3Com for $2.7 Billion (November 13, 2009)
  • HP Boosts Windows 7 Experience for Consumers, Businesses with New PCs and Services (October 27, 2009)
  • HP Brings Magazine Publishing to Wikia Through New MagCloud Collaboration (October 23, 2009)
  • HP Unveils New Multitouch PCs and Display (October 20, 2009)
  • HP Introduces SkyRoom: Powerful and Affordable Videoconferencing for Businesses (September 24, 2009)
  • Canon and HP to Provide Unmatched Office Workflow Solutions (September 15, 2009)
  • HP Develops Cloud Service with GS1 Canada to Enhance Product Recall Process (August 25, 2009)
  • Rogers Introduces Canada’s First 3.5G Embedded Netbooks (July 14, 2009)
  • Symantec to Offer Online Backup on HP Consumer Desktop and Notebook PCs (June 15, 2009)
  • Rogers Wireless and HP Bring HP iPAQ 910 Smartphone to Canada’s Fastest Wireless Network (February 9, 2009)
  • Whirlpool Corporation, Cisco, HP, Microsoft, Direct Energy, Bell Canada and Others Announce Results of The 2008 State of the Connected Home Market Study (January 7, 2009)
  • McAfee to provide security software on HP commercial PC (August 8, 2008)
  • HP Unveils Print 2.0 - a New Era for Printing (May 30, 2007)
  • Bell and HP offer high speed Internet and computer combo (May 10, 2007)
  • Vonage and HP provide Canadians with instant access to better home phone service (May 8, 2007)
  • Autodesk and HP Extend Family of Solutions for Design Collaboration (May 4, 2007)
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