The partnership makes Rogers Media the first and only major Canadian media company to incorporate WOM into its advertising suite, cementing Rogers Media’s ability to offer 360-degree marketing solutions.
The practice of activating and measuring WOM has become pervasive in the US and is quickly gaining momentum in Canada. The BzzAgent network consists of more than 360,000 unpaid consumers, nearly 10 percent of whom live in Canada. These consumers, called Agents, volunteer to experience and discuss products and services with members of their social circles. Since 2002, the company’s Agents have triggered more than 100 million honest, unscripted conversations - online and offline.
This alliance will allow Canadian marketers to reap the benefits of WOM marketing in an organized and measurable way. A BzzAgent WOM marketing campaign will provide Rogers’ clients with an opportunity to harness the power of honest, authentic WOM through a targeted and measurable media network. BzzAgent will help to bring the right brands together with the right consumers to amplify traditional Rogers Media buys. [January 9, 2008]
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