Enterprise Mobility Now Quantifiably Shown to Drive Workforce Flexibility

In the newly released benchmark report, "The 2008 Enterprise Mobility Benchmark Report," Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found that Best-in-Class organizations experienced a 70% increase in the flexibility of their workforce from the use of mobile solutions. Almost 600 organizations worldwide contributed their experience to the most encompassing, yet in-depth enterprise mobility research to date.

The report analyzed organizations’ planning, deployment, use, and management of enterprise mobility solutions to better understand how Best-in-Class organizations leverage mobility solutions across the ever-expanding global marketplace. As part of their strategy to increase workforce collaboration, Best-in-Class organizations employ a variety of top-down-driven policy initiatives, processes, and mobility-focused technologies such as WiFi-enabled smartphones and 3G data plans. In fact, Best-in-Class organizations leverage WiFi-enabled smartphones as part of their mobility strategy 70% more frequently than Laggard organizations. Through leveraging mobile applications, Best-in-Class organizations enjoyed a 71% increase in their employees’ responsiveness to others.

"Top performing organizations place the most emphasis on leveraging their technology enablers as a means to an end — not as an end of its own," explains Philippe Winthrop, Research Director for the Wireless and Mobility practice at Aberdeen Group. "A successful mobility initiative is holistic in nature and covers the entire gamut of mobility factors including hardware, software, devices, platforms, applications, and policies around appropriate usage, security, procurement, and even payment policies."

The report educates end users on how Best-in-Class organizations are leveraging enterprise mobility solutions as compared to others, and recommends clear actions to improve the flexibility and productivity of their workforce through increased adoption of technology as well as improvements in an organization’s processes and capabilities. Technology adoption, training and education, as well as other key performance indicators are reviewed.

 [December 13, 2007]

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