Founder of Group Yoda Inc, Ryan Closs, 26, says, ’as the early pioneer of the "One Day, One Online Deal" business model in Canada, Razzle.ca had to distinguish itself from classical online stores, such as Woot (US) or iBood (Europe). That’s why Razzle.ca also offers a free-lottery for customers who can’t afford buying the daily product. The name of the winner is displayed on the website the following day’.
Director of purchasing, Jean Ellezam says, ’As each deal has a limited turnaround time on Razzle.ca, our daily visitors are into an impulse-buying process when they discover our daily product. It is important to help them doing their shopping around very quickly, and evaluate the real quality of the deal. That’s why the website also offers direct links to the main price comparisons available in Canada and elsewhere’.
The website’s marketing style is irreverent. Product descriptions often mock the brand of the product, the customers, or Razzle itself. Community users are also invited to do their own research and post their opinions - positive, or negative - on the product’s blog. Creator of the service, Ryan Closs, 26, declared in a past interview, ’our tiny profits should allow us to reach profitability a couple of months before we retire, around 2045’
The website will be launched November the 23rd. Free sign-up is available now at www.razzle.ca. [November 22, 2007]
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