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News

Rogers and Yahoo! Expand Strategic Relationship

Rogers Communications Inc. (TSX: RCI) (NYSE: RCI) and Yahoo! Inc. (Nasdaq: YHOO) announced new multi-year agreements that build on the success of their industry-leading broadband alliance. The new agreements expand the scope of customer experience beyond the PC and provide Rogers Wireless customers with the latest and most innovative mobile services.

Rogers and Yahoo! will continue to offer Canadian high-speed Internet access subscribers with an innovative broadband experience, a Rogers Yahoo! customized portal and browser, Yahoo! Search, as well as premium services and content from both Yahoo! and Rogers. Under the terms of the expanded mobile agreement, Rogers and Yahoo! will also bring Yahoo!’s industry leading mobile products - Yahoo! Go for Mobile 2.0 and Yahoo! oneSearch to customers across Canada.

Rogers and Yahoo! have a new agreement to bring Yahoo! Go 2.0, Yahoo!’s all-in-one mobile application, to Rogers Wireless users throughout Canada. Yahoo! Go 2.0 brings together email, search, address book, calendar, local listings, maps, Flickr photos, weather, news, sports and financial information - allowing users to stay up-to-date whenever, wherever. Personalized widgets and a sleek carousel design make it easy to unlock the full power of the mobile Internet.

Starting in November 2007, users can download Yahoo! Go 2.0 on select smartphone devices, including the Blackberry 8100, 8300, 8310, 8700, and 8800; Motorola Q9, Palm (TREO 750), and HTC Touch. The companies expect to expand the availability of Yahoo! Go 2.0 to Rogers Wireless customers in 2008. In addition, Yahoo!’s industry leading mobile search service, oneSearch, will become the exclusive mobile Internet search service on the Rogers Wireless mobile portal.

Yahoo! oneSearch is specifically designed for mobile devices, delivering relevant results directly in the first screen and thereby removing the need for consumers to navigate through a sea of links to PC Web sites to find the information they want. OneSearch gives consumers access to news, financial information, weather conditions, Flickr photos, Web images, as well as Web and Mobile Web sites. OneSearch will make it easier for users to find relevant results on their mobile devices, including access to Rogers on-deck and consumables content which will be made available to consumers in the search results.

Yahoo! will also provide search services to more than 60 Web sites owned and operated by Rogers Media Inc. for an extended period.

 [November 5, 2007]


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