YouTube Debuts Nonprofit Program

Hundreds of nonprofits currently leverage YouTube to raise awareness of their causes. At the Clinton Global Initiative, YouTube announced the YouTube Nonprofit Program, a way to make it easier for people to find, watch and engage with nonprofit video content on the site. YouTube’s 2007/2008 Clinton Global Initiative commitment enables nonprofit organizations that register for the program to receive a free nonprofit specific YouTube channel where they can upload footage of their work, public service announcements, calls to action and more.

The channel will also allow them to collect donations with no processing costs using the newly launched Google Checkout for Non-Profits. YouTube’s global platform enables nonprofits to deliver their message, showcase their impact and needs, and encourage supporters to take action.

YouTube Nonprofit Program participants will receive:
-  A premium channel on YouTube that serves as a nonprofit’s hub for their uploaded videos. Through the channel, people can connect with a nonprofit via messages, subscriptions, comments and more. Nonprofits will also receive enhanced channel branding features and increased upload capacity.

-  Designation as a "Nonprofit" on YouTube that clearly identifies organizations as a nonprofit for YouTube community.

-  The ability to embed a Google Checkout donation button on their channel and video watch pages, allowing people to quickly and securely make a contribution directly from YouTube. Starting today, nonprofits who offer Google Checkout for Non-Profits as a donation option — whether through YouTube or on their own sites — will receive 100 percent of donated funds, as Google has committed to processing all donations for free through at least the end of 2008.

-  In the coming months, nonprofit channels will have a centralized area on YouTube, making them and their videos more easily discoverable.

At launch there will be a thirteen organizations participating in the YouTube Nonprofit Program including: 24 Hours for Darfur, American Cancer Society, Autism Speaks, 92nd Street Y, Asia Society, Strong American Schools’ ED in ’08, Friends of the Earth, International Rescue Committee, March of Dimes, YouthNoise, The ONE Campaign, The Clinton Global Initiative, World Vision Australia.

Application Process

Nonprofits can apply for a nonprofit channel type by going to and filling out a short application, which will be processed by our grants team. This page will also contain information on how to take advantage of this new channel type, as well as some tips for how to use YouTube effectively for advocacy and fundraising.

 [September 28, 2007]

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