The Nielsen Company provides its clients with a wide range of services, including audience measurement for the television industry and information, insight, analysis and advice about consumers for packaged good manufacturers and retailers. Nielsen also serves clients in print media, online and mobile services, entertainment, books, video and the music industries, and is a major provider of business publications and trade shows.
Cognos 8 BI’s open, standards-based service oriented architecture (SOA) made it the ideal solution for Nielsen’s enterprise-wide BI standardization initiative. Cognos 8 BI’s zero footprint and web services architecture will speed deployment of Nielsen Answers, and its full range of BI capabilities will provide rapid access to consistent data, integrated from any source and customizable for every user’s needs. Cognos Go! Mobile will also help users make more informed decisions in context when mobile, while enabling IT to further leverage existing investments in Cognos 8 BI to continue lowering the overall cost of ownership. [August 16, 2007]
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