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Bollywood Embraces Autodesk Technology for Moviemaking

As the Indian entertainment industry continues to flourish, many film studios and post-production facilities are turning to digital color grading technology from Autodesk, Inc.. Five Indian studios and post-production facilities recently adopted Autodesk’s Discreet Lustre system, which is used to realize "look and feel" ideas in movies around the globe.

According to PricewaterhouseCoopers, the Indian entertainment industry is one of the fastest growing sectors of the Indian economy. It is valued at more than $4.65 billion USD today and is expected to grow at an 18% compound annual growth rate to reach more than $10.46 billion USD in 2009.

Autodesk estimates that only two Bollywood films went through a DI process in 2003. This number increased to 17 Bollywood films in 2004 and the company estimates that 60 Bollywood films underwent a DI process in 2005.

 [March 1, 2006]


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