Verizon Wireless, a leading wireless carrier in the U.S., and mobile media company Player X, have launched Zapper TV - Player X’s family entertainment channel - on Verizon Wireless’ V CAST video-on-demand service.

Zapper TV mixes both animation and live action with programs such as Brit TV and four-time Academy Award(r) winner Wallace & Gromit with made-for-mobile and character-led programming from global brands such as Miami Vice, currently the #1 TV series DVD in the U.S.

Programming from global box office sensation ($188 million) Mr Bean’s Holiday and shows such as Knight Rider and Magnum, P.I. will be available in the coming months. Verizon Wireless customers can find Zapper TV in the TV & Film section on select V CAST Video-enabled phones.

"Zapper TV has been especially created for the North American market," said Tony Pearce, Player X chief executive officer. "We’re delighted Verizon Wireless has selected Zapper TV and firmly believe content dedicated to the mobile media is what the consumer is looking for in mobile video."

Zapper TV is the second mobile video channel to be launched by Player X and follows the critical and commercial success of the company’s original made-for-mobile channel, geekTV.

Other IT news about Player X