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Why Technology Is Rewarding Close Personal Relationships

Most professionals today wouldn’t dispute the fact that it’s better to do business with people who trust them. The best way to build that trust? Referral business. What today’s mass advertising attempts to do on a large scale can be done on a much smaller scale — with big returns. This according to a networking expert who says he’s seen time and technology change — but not people.

"In a small, close-knit community, helping others goes without saying," says Dr. Ivan Misner, a man whose company of connected communities has grown to a worldwide entity. It is this same principle of generosity that led Misner to found BNI (Business Networking International).

In the mid 1980’s, Misner came up with the idea of a group that would meet once a week to exchange referrals. "The result," he explains, "was a strong and stable group that was the core of an extended network involving every member’s friends, business associates, clients, vendors, even competitors."

The core philosophy of BNI, now 4,000 chapters strong, is "Givers Gain." And it pays off. This idea has created over $1.5 billion worth of referral business for its members.

"Really, it’s the way business used to be when running a business meant serving a community of people you knew," says Misner, also a business professor at Cal Poly in Pomona, CA.

BNI is a referral networking organization, with over 4,000 groups in more than two-dozen countries worldwide. BNI’s Founder & Chairman, Dr. Ivan Misner, is the author of several books including the NY Times best-seller, Masters of Networking and the recently released #1 best-seller, Masters of Success->http://www.MastersofSuccess.biz). He is also the Founder & Spokesman for the Referral Institute a referral training company with operations around the world.

 [February 22, 2006]


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