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EA Announces $1 Million Dollar Grant to the Masters of Digital Media Program at Great Northern Way Campus, Vancouver

Electronic Arts Inc. announced that it will make a $1 million grant to the Masters of Digital Media program (MDM) at the Great Northern Way Campus in Vancouver, British Columbia, to advance interactive media education in Canada and create a launch pad for the next generation of interactive entertainment leaders. The contribution, part of EA’s global educational and talent development effort, further helps to establish British Columbia as a global leader in digital entertainment education.

This grant will go toward shaping the curriculum of the MDM program, where graduates will receive a Master’s Degree bearing the seal of Vancouver’s four major post-secondary institutions: University of British Columbia, Simon Fraser University, British Columbia Institute of Technology and the Emily Carr Institute of Art + Design. This $1 million gift will help forward EA’s goal to educate the next generation of high-level gaming design and visionary thinkers in what will be one of the 21st Century’s primary entertainment media.

EA’s $1 million grant includes an endowment and multiple scholarships. In addition, EA will provide students with paid internships at the company’s development studios, offer student mentoring programs and, supply teachers/lecturers from its executive ranks.

The EA grant will fuel the growth of the MDM program, headed by Dr. Gerri Sinclair, to create develop, and expand a multi-faceted program. With the aid of these funds, the Great Northern Way Campus will grow its efforts to graduate students who are visionary thinkers, but who also have a deep understanding of the crafts and skills required to produce quality content for a diverse media.

The Masters of Digital Media program is a 2-year graduate degree program that will offer students a project-based learning environment in close collaboration with industry partners, including leaders from EA, the world’s number-one interactive software company with studios around the world, including two in B.C. This is the only program of its kind in Canada and one of only a few in the world. The program’s first intake of students is slated for September 2007 and approximately 200 students are expected to graduate by 2010.

 [May 3, 2007]


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