Softchoice Corporation has been named to Canadian Business Magazine’s 2007 list of the "Best Workplaces in Canada" for the second year in a row. Using the same methodology that serves as the basis for Fortune magazine’s annual list of the 100 Best Places to Work For in America, the annual award recognizes employers across the country with exemplary workplace environments.

Considered the ’gold standard’ for evaluating workplace culture, companies that have been recognized by this model have been shown to consistently outperform their peers on the stock market over the long run.

Softchoice was selected for the award after an in-depth review of its workplace practices and a detailed external survey called the ’Trust Index’ that was completed by a random selection of the company’s employees.

"Being named one of Canada’s Top 50 Workplaces is a tremendous honor because it is based largely on employee feedback" said Dave MacDonald, President and CEO of Softchoice. "We’ve invested time and resources into enhancing the employee experience at Softchoice because we recognize that our sustained growth is dependent on having our people grow along with us."

The award places emphasis on high levels of trust, pride, and camaraderie within an organization’s corporate culture as well as strong relationships that bind employees with each other, with their managers, and with customers. "Trust is an important element in any workplace culture, and it starts with management", says Mr. MacDonald. "If you trust your employees, they’ll trust you in return. We believe that fostering an environment of trust allows employees to realize their full potential which, in turn, helps the company reach its goals."

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