Player X already exclusively distributes Aardman mobile video across Scandinavia and on O2 UK. Later this month the company will launch a dedicated Aardman channel on the O2 UK deck as part of its ongoing promotions, as well as distribute upcoming original made-for-mobile content such as Purple and Brown and Shaun The Sheep. Aardman’s deals with Player X have all been brokered by Aardman’s global mobile agent, Crucible Media.
“Aardman has a strong portfolio of digital content, many of our films are among the top-rated mobile downloads in the UK and we are looking forward to working with Player X to reach North American audiences,” said Robin Gladman, Digital Content Manager at Aardman.
To underscore the strong relationship between the two companies, Player X is also sponsoring an Aardman short film competition. When the winner is announced later this quarter, Player X will extend full marketing support for the exclusive global rights of the winning entry.
The announcement follows Player X’s continuing impact in the emerging mobile video market. In December last year the company launched its mobile TV channel geekTV with UK operator 3 UK, and has recently sold the channel in territories as disparate as India, Chile and Scandinavia. [March 19, 2007]
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