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Now advertisers can quickly create campaigns, determine their desired position, understand their potential share of available clicks, set their budgets, and then see their ads online within minutes. In addition, Yahoo!’s new ad testing and optimization features allow advertisers to easily test their creative options and manage their campaigns to the goals they have for return on investment.
By giving companies the right tools, visibility and environment to create highly effective search marketing campaigns, Yahoo! is connecting businesses to consumers more effectively than ever before. Many advertisers and agencies using the system have responded favorably to its features.
On February 5, 2007 Yahoo! will be adding to the platform its Market Design feature, a dynamic pricing system that is an added value for advertisers using the new system.
To sign up online for a new Yahoo! account or learn more about the new search marketing platform, visit: http://searchmarketing.yahoo.com/ [February 6, 2007]
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