In 2006, Samsung became the No. 1 vendor worldwide in revenue for flat panel televisions. Building on that leadership, the company’s latest premium LCD TVs (40-, 46- and 52-inches) boast even higher picture quality, new features and elegant product designs. All three models in the new line-up provide full high-definition (1,920 by 1,080 pixels) resolution - approximately twice as high as the standard high-definition specification (1,366 by 768 pixels, 1,080i) - and support full-HD Blu-ray disc players. An increasing variety of multimedia products are now full-HD enabled and the world’s leading content-makers are producing more of their multimedia content in the full-HD format. Samsung’s new LCD TVs will help to accelerate TV viewers’ transition to full-HD.
As a centrepiece of its CES 2007 line-up, Samsung has announced its innovative path into mobile television: one of the long sought-after arenas in the North American market. A-VSB is a technology proposed to ATSC (the Advanced Television Systems Committee which approves broadcast standards) that improves current TV signal reception performance, and also allows the broadcast signal to be clearly received by both mobile and stationary television devices. Samsung is working closely with Rohde & Schwartz and Sinclair Broadcasting Group to develop this standard, which provides broadcasters with an opportunity at a minimal investment since the standard works with existing broadcast equipment. The A-VSB TV signal can also be effortlessly received by conventional LCD TVs.
Samsung believes that this technology will have a significant influence on the portable and live mobile TV markets in the United States. In February 2009, all broadcasters will be required to cease analog broadcasts in favour of digital. A-VSB is a potential solution, providing a sound transition for broadcasters with limited operational expenses. Moreover, A-VSB will help the North American market take the first critical steps to achieving the type of portable and mobile TV currently enjoyed in Korea.
Samsung has taken MP3 players beyond their traditional functionality to enable Experience Sharing. In 2006, Samsung introduced the K5 digital audio player, which featured a built-in speaker. In 2007, Samsung will launch the K3, featuring a mobile speaker for dynamic music sharing. The K5 is the first Samsung digital audio player to use OLED technology. The display and navigational array are smooth to the touch with sparkly ice blue adaptive graphics. The menu and navigation system are simple to use and add to the product’s overall appeal. Another convenient travel function is an alarm clock sported by the K5, which allows consumers to wake up to their favourite songs rather than a jolting alarm clock buzz.
Building upon the successful launch of its BD-P1000 first-generation Blu-ray player in June 2006, Samsung will launch its second-generation BD-P1200 series of new and improved Blu-ray players for the home entertainment industry in 2007. Samsung’s BD-1200 Blu-Ray player will feature storage capacity that is five times larger than DVDs. Blu-ray offers outstanding performance with the ability to play back high definition video and multi-channel sound. The BD-P1200 player enables customers to enjoy the best audio and video quality available today, and is equipped with the Hollywood Quality Video (HQV) processor, a powerful unit similar to ones used by Hollywood studios in production. With the HQV processor, the BD-P1200 player offers increased picture quality by refining image projection, even from non Blu-ray formats. HDMI boosts the quality of the sound (via 7.1-channel Dolby Digital Plus) and colour. [January 9, 2007]
Send this IT news to a friend