|
"Direct relationships with social media influencers and compelling, branded content is exactly what advertisers are looking for and Talenthouse offers that in a brilliant way," states DeWolfe. "Custom branded advertising campaigns that leverage the reach and content of the global creative community are proven to be highly successful. Talenthouse has developed a self-service platform that allows for an infinite amount of campaigns - scalable, repeatable and targeted. The approach achieves spectacular virality, is social network agnostic and provides an infinite number of content creators to choose from."
"Direct relationships with social media influencers and compelling, branded content is exactly what advertisers are looking for and Talenthouse offers that in a brilliant way," states DeWolfe. "Custom branded advertising campaigns that leverage the reach and content of the global creative community are proven to be highly successful. Talenthouse has developed a self-service platform that allows for an infinite amount of campaigns - scalable, repeatable and targeted. The approach achieves spectacular virality, is social network agnostic and provides an infinite number of content creators to choose from."
Amos Pizzey, Talenthouse Founder, says, "It was meant to be that Chris joins our Board. When we first conceived of the company, it was born out of an idea that was pioneered by Chris at Myspace when he brought together the music world and social media - how can we create a bridge between the entertainment and the technology worlds that enables collaboration and engagement through social media. Talenthouse’s unique creative community is exactly that meeting point and provides advertisers an easy way to connect with content creators."
"Chris built Myspace around a business model that allowed brand advertisers to benefit from the enormous reach artists bring to the table," states Roman Scharf, Talenthouse CEO. "We’ve just taken it one or two steps further. Creatives have content and influence - brands need content and influence, it’s that simple. Chris understands the intersections of social media, entertainment, advertising and technology like no other and we are honored to have him join our team."
SOURCE: Talenthouse [June 29, 2012]
Send this IT news to a friend
|