The award winners in each category were as follows:
- Mobile Gambling - Paddy Power
- Mobile Adult - Manwin
- Mobile Games - EA Mobile
- Mobile Dating - Match.com
- Mobile TV - AT&T
- Mobile Advertising - Velti
The Future Mobile Awards are given to companies that Juniper believes have made significant progress within their sector during the previous year, and are now poised to make considerable market impact in the future.
AT&T wins Mobile TV award for U-verse...
"We’re thrilled to receive this recognition in innovation and excellence for our U-verse TV apps," said GW Shaw, assistant vice president of U-verse Marketing, AT&T Home Solutions. "We know that bringing wireless and TV together in new ways helps us deliver the best entertainment experience for customers, virtually anywhere they are, on the device of their choice. We look forward to bringing even more advanced apps and services to our customers this year.”
... while Velti triumphs in Mobile Advertising
"The first half of 2012 has been one of the most exciting years to date in the mobile advertising ecosystem,” said Alex Moukas, CEO of Velti. “As brands, agencies and publishers strive to engage with their consumers, Velti is committed to not only helping clients reach their target audiences via mobile, but also engage and create powerful customer loyalty programs. We’re honoured to be recognized as the 2012 Future Mobile Advertising Award winner."
The awards were decided by a panel of expert judges based on a number of criteria including: product range and innovation; geographic market penetration; evidence of commercial campaigns; partnerships; and, potential future business development.
Dr Windsor Holden, panel judge and Research Director at Juniper Research, said that “The mobile entertainment sector has now grown into a $36 billion a year market, and our award winners are at the forefront of their respective fields, having developed strategies which have successfully fostered growth and a range of innovative product lines which we believe will continue to stimulate development, both in terms of service usage and revenues.”
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary. [June 18, 2012]
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