Under the terms of the new agreement, Ladbrokes will launch at least 10 of CryptoLogic’s award winning casino games to join the two games that went live under the previous deal. Four of the new games are already live and available to play on the Ladbrokesgames.com website with another six scheduled for launch over the next few months.
Ian Price, Vice President Operations at CryptoLogic, said: "This agreement further cements our excellent relationship with Ladbrokes, a global leader in the gaming industry. The expanded roll out of our games by Ladbrokes demonstrates both the popularity of our games with their customers and the value we bring to our licensees."
Ladbrokes employs over 14,000 people in Britain and over 16,000 in total. In addition to its extensive retail presence Ladbrokes offers thousands of betting markets on a daily basis via the Internet. Ladbrokes online betting and gaming facility, has attracted nearly 800,000 active clients.
Richard Poole, Head of Casino & Games, at Ladbrokes eGaming, commented: "We are delighted to be extending our agreement with CryptoLogic. At Ladbrokes, we pride ourselves on delivering cutting edge games to our customers and CryptoLogic’s renowned and popular games help us do that. We look forward to building on our strong relationship in the future." [June 15, 2012]
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