Announcing: launches as an online destination offering television fans a new way to connect with other fans and engage with their favorite television shows via an innovative Social TV "Playlist" tool. Aussie-developed TV Tech Platform Behind Major Network Leading Audience Engagement Efforts Launches Consumer-facing Site for Fans of All Shows; Brings Social TV "Playlists" to Forefront.

Since its inception in 2010, FANS has been quietly powering social television experiences from behind the scenes for major broadcast and studio partners including The CW network and, the alumni and casting site for the hit relationship series "The Bachelor," among others. Starting today, rolls out its first-ever consumer-facing web destination where TV fans will enjoy an ever-evolving suite of personalized communication and content discovery features which allows users to engage with not only their favorite shows, but to follow their favorite stars as well. Several additional features are planned for release this summer.

" moves social television beyond the check-in," said Andrew Cuccurullo, founder and CEO of "We’re making it easier to interact with like-minded viewers, and providing new tools for sharing, such as our Social TV Playlist feature that enables a person to share their personal TV schedule with friends and other viewers."

Whether it’s a sporting event, a reality show, or a new primetime drama, users can check-in, live chat and unlock virtual rewards during any show on television. With the site’s Playlist feature, users can share with their friends what they are planning to watch, make recommendations, and invite others to join in. Users can choose to seamlessly post comments and other activities across Facebook and Twitter. is currently available via its beta web app, and will launch an HTML5 app, iPhone, Android and iPad applications in the 2nd quarter of 2012 along with an API for developers.

Andrew Cuccurullo, the Founder and CEO of, is a trailblazer in the social TV movement, having pioneered a number of successful online and mobile platforms such as Softgame, B33hive, HollerTV and iTweeVee.


 [May 4, 2012]

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