IDATE’s new Connected TV market research report examines the service offerings and the various connected TV interface models, and considers the positioning and strategies of the major players in the connected TV market. The study also provides global forecasts for the market of OTT video services on TV by 2016.
This 55-page report discusses several issues facing the rapidly-maturing connected TV market and related industries, including: what role international and local brands will play on connected TVs; what Interfaces will come to dominate: portals, widgets, search engines, or some combination of the three; what new interfaces will be developed as control systems, specifically the role for tablets like Apple’s iPad; will connected TV offerings complement or compete with traditional TV channels; key differences between the North American and European markets; the relationship between rights holders and TV channels; how network operators can adopt OTT services; and the impact of connected TV on the global broadcasting market.
An Executive Summary for this report and a free sample of the full document are available at http://www.giiresearch.com/report/i...
Taking the Pulse of DVD and Blu-ray Amid the Decline of Physical Media: U.S. Consumer Video Survey Results
IDC has released new US consumer video survey results in their new digital media market research report: Taking the Pulse of DVD and Blu-Ray Amid the Decline of Physical Media. This valuable IDC study presents a cross section of the results from IDC’s 2011 U.S. Consumer Video Survey and focuses on results pertaining to consumer attitudes toward DVD and Blu-ray. The survey was conducted entirely online in September 2011 with individuals over the age of 18 who subscribe to broadband Internet service at home in the United States. The 2011 U.S. Consumer Video Survey focused primarily on online video, pay TV services, and the home video market. Total respondents numbered 1,512. This document presents results split by age as well as by those that do and do not subscribe to Netflix. This study also offers IDC’s views on the opportunities and challenges faced by content providers in light of changes in the DVD and Blu-ray home video market.
"Fewer U.S. consumers are buying and collecting DVD and Blu-ray discs," said Greg Ireland, research manager, Connected Consumer: Video at IDC. "Less than one-third of survey respondents report buying a DVD or Blu-ray more than once or twice a year, and over half of purchasers say they are buying less than they did a year ago."
An Executive Summary of this analysis and a free sample of the full report are available at http://www.giiresearch.com/report/i.... [April 20, 2012]
Send this IT news to a friend