In a statement to the press upon signing his partnership deal in Las Vegas, Ashba, who was raised in rural Fairbury, Illinois, said, "I’ve had my fair share of struggles growing up in a small town trying to make it as a musician, but I want other kids and teenagers to know that they are not alone and that anyone can do, and more importantly, be anything they want... I’m living proof!"
BullyVille founder James McGibney said, "I know for an unequivocal fact that with Dj Ashba’s voice and passion, he will help spread the important message of anti-bullying and make it a more prevalent issue within communities around the world. BullyVille is the first anti-bullying website bringing individuals and celebrities together online to share their bullying stories and offer support." [April 18, 2012]
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