The fully scalable Enterprise Suite On Demand works as a standalone system for broadcasters with any existing playout system or can be paired with Miranda’s iTX playout servers to achieve the maximum benefits of workflow efficiency. Content can be automatically sourced from network storage, video servers, archive systems or ingested from videotape.
Miranda’s director of product management, Workflow and Playout, Stephane Blondin, said, "Managing the increased workload related to VOD content generation is one of the primary concerns facing broadcasters today. Their principal challenges lie in controlling operational costs and efficiently managing large volumes of files and their associated metadata to fulfil contractual obligations. We’re helping fuse playout and digital operations and facilitating monetization."
Enterprise Suite On Demand automates the whole process through integration with existing traffic systems. This not only permits process automation but also allows formal management of ad sales and brand promotion activities by leveraging business processes already in place for linear television.
Enterprise Suite On Demand offers unparalleled graphics capabilities allowing for the inclusion of highly tailored promotional branding in On Demand programs enabling broadcasters to promote their various products and services in a way that is more targeted and relevant to non-linear viewers.
Enterprise Suite On Demand supports encoding to most major VOD formats and it’s easily integrated with transcoding systems already in operation.
See www.miranda.com/nab2012 for more information about Miranda’s NAB exhibit and latest solutions. [April 16, 2012]
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