VideoGAMESCanada.ca:
 


 
NEWSLETTER:
Email:

News

UKOM appoints comScore as official 2013 partner for UK online audience measurement

comScore, a leader in measuring the digital world, announced that UKOM, the leading voice for online audience measurement for advertisers, media agencies and online media owners in the UK, has signed an agreement confirming comScore as the new partner for online media measurement in the UK market as of 2013.

The selection of comScore followed an open tender and rigorous six-month selection process by UKOM, which is jointly owned by the AOP and IAB, and governed by a cross-industry board with representatives of the IAB, AOP, ISBA and IPA. UKOM collectively represents the media measurement interests of the UK’s leading digital publishers, advertisers and agencies. comScore will become the exclusive supplier of data for UKOM in January 2013 and the contract will continue for three years.

"comScore is delighted to be selected by UKOM as the standard for online measurement in the UK," said Dr. Magid M. Abraham, President and CEO of comScore. "Following our selection in Spain and the Netherlands, comScore will be the official online audience currency in three of the largest digital advertising markets in Europe, which collectively represent euro 1.7 billion ($2.2 billion) in display advertising. We are pleased with this recognition of our commitment to the region and endorsement of our continued investment and innovation in digital audience measurement. Our aim is to develop analytics that support the industry, increase trust in digital channels and provide a much-needed comparability to other media."

"Advertisers need measurement that makes sense and is easier to compare across other marketing channels," says Bob Wootton, director of Media Affairs, Incorporated Society of British Advertisers (ISBA). "We’re excited to see the new measurement capabilities that comScore will deliver in 2013."

Patrick Hourihan, Head of Research, Yahoo! UK says: "Yahoo! have been a long standing partner of comScore in the measurement of our global internet audiences, as we believe effective measurement across key channels, online, video and mobile is key to the future of digital media. We welcome the news of comScore’s appointment as the official 2013 partner for UKOM and look forward to our continued partnership with them."

"The selection by UKOM will continue comScore’s long-standing relationship with the UK’s largest agencies," says Scott Thompson, Digital Research Manager at Starcom MediaVest Group. "We welcome comScore’s willingness to be accountable to the industry, and their transparency regarding their methodology."

Specific Media MD Colin Petrie-Norris says: "We are delighted to learn of comScore’s adoption from 2013 by the digital industry. comScore’s history of innovation across online and mobile audience measurement is well respected and we look forward to a strong partnership."

 [April 9, 2012]


Send this IT news to a friend
Recipient :
(enter the e-mail address of the recipient)

From 
(enter your name)

(enter your e-mail address)

 

Other IT news about comScore Media Metrix

  • comScore Innovates to Deliver Single Metric for Global Multi-Platform Audiences (April 1, 2014)
  • 2012 U.S. Online Holiday Spending Grows 14 Percent vs. Year Ago to $42.3 Billion (January 4, 2013)
  • comScore and PMB Jointly Release the Fourth Fused Database in Canada Combining Print Readership, Internet Behaviour and Product Usage Data (August 3, 2012)
  • comScore Reports April 2012 U.S. Mobile Subscriber Market Share (June 4, 2012)
  • comScore Releases April 2012 U.S. Online Video Rankings (May 18, 2012)
  • comScore Reports $44.3 Billion in Q1 2012 U.S. Retail E-Commerce Spending, Up 17 Percent vs. Year Ago (May 10, 2012)
  • comScore Introduces validated Campaign Essentials (vCE) in Canada (May 3, 2012)
  • comScore Releases "The Digital Politico" Report Highlighting 5 Ways Digital Media is Shaping the 2012 U.S. Presidential Election (May 1, 2012)
  • Tablet Competition Heats Up: Kindle Fire Captures more than Half of Android Tablet Market (April 30, 2012)
  • More than 200 Billion Online Videos Viewed Globally in October (December 15, 2011)
  • Cyber Monday Spending Hits $1.25 Billion to Rank as Heaviest U.S. Online Spending Day in History (November 30, 2011)
  • comScore Releases October 2011 U.S. Online Video Rankings (November 28, 2011)
  • comScore Reports $36.3 Billion in Q3 2011 U.S. Retail E-Commerce Spending, Up 13 Percent vs. Year Ago (November 11, 2011)
  • comScore Releases September 2011 U.S. Online Video Rankings (October 24, 2011)
  • comScore Media Metrix Ranks Top 50 U.S. Web Properties for September 2011 (October 21, 2011)
  • Amazon Sites Visited by 1 in 5 Global Internet Users in June (August 18, 2011)
  • 14 Million Americans Scanned QR or Bar Codes on Their Mobile Phones in June 2011 (August 15, 2011)
  • comScore Announces Availability of AdEffx Campaign Essentials in Canada (August 11, 2011)
  • Nouvel articcomScore Reports $37.5 Billion in Q2 2011 U.S. Retail E-Commerce Spending, Up 14 Percent vs. Year Agole (August 9, 2011)
  • BBC Delivers Record-Breaking Canadian Online Audiences (April 21, 2011)
  • Apple iOS Platform Outreaches Android by 59 Percent in U.S. When Accounting for Mobile Phones, Tablets and Other Connected Media Devices (April 21, 2011)
  • Android Platform Now Accounts for 1 in 3 Smartphone Users (April 5, 2011)
  • Microsoft Sites Jumps to Second Place in Video Content Ranking in the US (March 18, 2011)
  • comScore Releases Inaugural Report, ’The 2010 Mobile Year in Review’ (February 15, 2011)
  • comScore Reports Record-Breaking $43.4 Billion in Q4 2010 U.S. Retail E-Commerce Spending (February 7, 2011)
  • comScore ARS Research for Canadian Market Shows Strong Correlation Between Creative Strategy and Performance (January 28, 2011)
  • U.S. Online Holiday Spending Approaches $22 Billion for the Season, Up 12 Percent vs. Year Ago (December 13, 2010)
  • Black Friday Boasts $648 Million in U.S. Online Holiday Spending, Up 9 Percent vs. Year Ago (November 29, 2010)
  • comScore Media Metrix Ranks Top 50 U.S. Web Properties for October 2010 (November 24, 2010)
  • RIM is the leading mobile smartphone platform in the U.S. (October 7, 2010)
  • Smartphone Subscribers Now Comprise Majority of Mobile Browser and Application Users in U.S. (October 5, 2010)
  • comScore Introduces Social Analytix for Social Media Monitoring (September 22, 2010)
  • comScore and PMB Release Fused Database in Canada, Combining Print Readership, Internet Behaviour and Product Usage Data (September 20, 2010)
  • Canadian Digital Report Card: CTV.ca Ends 2009/2010 Broadcast Season as Canada’s No. 1 TV Portal (June 2, 2010)
  • December 15 Reaches Record $913 Million in Online Spending (December 22, 2009)
  • comScore Introduces Ad Metrix Service in Canada to Provide Competitive Intelligence on Online Display Advertising Campaigns (August 12, 2009)
  • Cyber Monday Decline Exaggerated (September 30, 2008)
  • Canada Leads World in Online Banking Usage (July 14, 2008)
  • U.S. Retail e-Commerce Growth Rate Rebounds in April After Soft March (May 26, 2008)
  • comScore Video Metrix Launched in U.K., France, Germany and Canada (April 11, 2008)
  • The Final Week of Pre-Christmas Shopping Opens With Strong Online Retail Spending (December 21, 2007)
  • comScore Media Metrix Releases Top 50 Web Rankings for June (July 17, 2007)
  •  

    Website based on SPIP, an Open Source program under GNU/GPL licence
    GADGETS: