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Phoenix new media and Qihoo 360 announce strategic cooperation

Phoenix New Media Limited, a leading new media company in China, and Qihoo 360 Technology, a leading Internet company in China as measured by active user base, today announced strategic cooperation between the two companies to offer users seamless access to Phoenix New Media’s premium content through Qihoo 360’s multi-platform products.

Phoenix New Media, China’s fourth largest Internet portal by time spent, has become the first media partner to offer Qihoo 360’s over 400 million users easy and immediate access to ifeng’s premium news content. Pursuant to the agreement, Phoenix New Media will provide content from its portal website, www.ifeng.com, directly to Qihoo 360’s multi-platform products, including 360 Browsers and 360 Desktop. I feng News will be listed as one of only six default links placed on 360’s Personal Start-up Page. Moreover, Phoenix New Media will further expand its news application offerings to 360 Desktop, Qihoo 360’s application-based platform for PCs in China. Phoenix New Media will provide breaking news and other media updates to 360 Desktop users through tailored applications and push notifications.

Mr. Xiangdong Qi, President of Qihoo 360 commented, "We are pleased to partner with Phoenix New Media, leveraging its strong media DNA and editorial capabilities to provide our audience a balanced perspective on real-time global news and in-depth featured stories. This strategic cooperation with ifeng will further improve users’ engagement and experience on our platform by providing comprehensive and efficient access to global news via ifeng’s applications and information services. We believe this partnership will further enhance close interaction between two of China’s leading Internet companies going forward."

Mr. Ya Li, Chief Operating Officer of Phoenix New Media, commented, "We are excited to be partnered with Qihoo 360, the leading Internet platform company in China. Our strategic partnership will not only enrich Qihoo 360’s content offerings, but also help boost our application downloads, increase our webpage views and further expand our overall user reach. Going forward, we believe that such initiatives, allowing expanded and easier access to our proprietary content, will help further enhance our user loyalty and viewership growth."

 [March 14, 2012]


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