"This is an exciting time for authors and educators," says Bob Young, CEO of Lulu.com. "Lulu helps authors - no matter their background or goals - take full advantage of all these great new opportunities popping up everyday with tools that enable them to provide their remarkable works in as many places as possible, maximize their visibility, and increase sales - all with a few clicks of a button - so we can all benefit from their knowledge and expertise - an endeavor that is becoming more and more important."
Lulu.com is non-exclusive, so authors can upload content made anywhere, including Apple, and take advantage of Lulu’s growing network of retail partners and global print-on-demand services to reach readers in multiple formats and channels, with greater speed to market - absolutely free. Authors keep up to 90 percent of the revenue when their books sell, set their own price for their works, and can make free revisions at anytime. This is particularly helpful for educators looking to ensure students have the most up-to-date course materials at the most affordable price.
"Textbooks today can be pricey and outdated," says Dr. Marianne Bradford, associate professor for the College of Management at North Carolina State University. "The flexibility and control over my work I found when distributing through Lulu let me make content geared towards my students available in the way that made the most sense for them."
"You never know how someone might discover and read your works today," adds Young. "Lulu’s goal is to help all authors sell more books. And any author would do well to provide their content, be it academic or otherwise, as an eBook and a print book so they can be sure they’re best meeting the needs of all their customers - not just one group or another." [January 23, 2012]
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