In 2011, Ubisoft’s Just Dance franchise came to the Kinect for Xbox 360 and the PlayStation Move for PlayStation 3 computer entertainment system for the first time, in addition to its continued availability on the Wii™ system from Nintendo. Ubisoft recently broadened the brand with the release of Just Dance 2 Extra Songs and Just Dance Kids in EMEA, and launched Just Dance in Japan and Korea, selling more than a half a million copies in those two countries.
Ubisoft also expanded its dance game offerings throughout the year with the release of ABBA You Can Dance, The Black Eyed Peas Experience, Michael Jackson The Experience, and The Smurfs Dance Party. According to internal estimates Ubisoft games accounted for 64 percent of the dance game genre in EMEA in calendar year 2011.
“It’s quite a feat that Just Dance 3 beat out all competition to be the No. 1 game on all motion-controlled platforms for the month of December,” said Olivier Ernst, General Manager at Ubisoft Canada.
“The Just Dance franchise continues to be first choice for customers around the world looking for games that let them dance and get the party started in their living rooms” said Geoffroy Sardin, chief EMEA sales and marketing officer at Ubisoft. “Our diverse dance game offerings ensure that everyone can find an accessible and enjoyable title regardless of platform, and that we have a broad base upon which to bring new ideas and titles in the years to come.”
For more information about Just Dance, please visit: www.justdancegame.com [January 18, 2012]
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