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As it competes with TFT LCDs, AMOLED penetration into the small/medium (9”and smaller) display market has been increasing. In 2010, AMOLEDs had a6% shareof small/medium active matrix flat panel displays (TFT LCD and AMOLED), and is expected to double its share to 12% in 2011.
The growth of AMOLED in the small/medium segment is dominated by smart phones. Revenues for the smart phone segment more than doubled in 2011, with increasing shipments and higher ASPs due to larger screen sizes and increased display performance.
The success of AMOLED can particularly be seen in larger smart phone displays. In the first three quarters of 2011, shipments of AMOLED displays 3.5” and larger for smart phones reached 59.7 million units, up three-fold from the same period in 2010.
“Samsung Mobile Displays has been a key driver of the growth of AMOLEDs, with the company accounting for 97.5% of all AMOLED shipments,” notes Hiroshi Hayase, NPD DisplaySearch’s Vice President of Small/Medium Display Research. “Looking to capitalize on the growing market demand, LG Display, AUO, and CMI also are planning to ship AMOLEDs for smart phones in 2012.”
Samsung’s Galaxy line of smart phones has been the leading adopter of AMOLED displays with high contrast and motion picture response time, while Apple’s iPhone uses a high resolution TFT LCD with IPS technology. The competition between the iPhone and Galaxy has brought increased attention to the AMOLED displays, currently produced only by Samsung Mobile Display.
The NPD DisplaySearch Quarterly Small/Medium Shipment and Forecast Report includes many other key findings: - With the successful mass-production of AMOLEDs and a new Gen 5.5 fab running, Samsung Mobile Display is producing larger AMOLED displays for applications such as Samsung’s Galaxy Note and Tab tablet PCs, as well as supplying outside customers.
- AMOLEDs are also penetrating new market segments such as Sony’s PS-Vita portable game, which features a 5” AMOLED; LG Display is shipping AMOLEDs to LG Electronics for external mobile phone displays.
In addition, LG Electronics announced plans to produce a 55” AMOLED TV in 2012.
The NPD DisplaySearch Quarterly Small/Medium Shipment and Forecast Report covers the entire range of small/medium displays shipped worldwide and regionally. Backed by over 40 suppliers of data and our own team of industry analysts, this report analyzes historical shipments and projects forecasts that provide decision makers with the insights they need to support procurement and product plans.
New Advanced Features: The Quarterly Small/Medium Shipment and Forecast Report now offers advanced features that allow users to track data by viewing angle and 3D capabilities. [January 6, 2012]
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