This mandate, which was awarded following a public request for proposals, called for partners able to deliver Internet strategy, social media, content, design and programming, as well as search engine optimization and other specialized services. TP1 will also undertake a complete redesign of the stm.info website and guide the organization as it transitions to open source technology.
“We have been assisting STM’s in-house team with Internet strategy - specifically for social media - since 2009,” states Jan-Nicolas Vanderveken, founding partner. “Everyone at TP1 is looking forward to exploring more creative opportunities with this organization, which already has a strong communications team and a strong positioning with Montrealers.”
Adds Vanderveken, “STM wanted to create a long-term relationship with a strong communication and technology partner in Montreal. That they chose TP1 for this important project validates our efforts in the last year to seamlessly add strategy, design, mobility and communications to our service offering.”
“STM is happy to be working with TP1 for the redesign of the stm.info website,” comments Isabelle Trottier, Director of Communications and Customer Service, STM.
TP1 will be teaming up with long-time partner Adviso in the delivery of this mandate. Since 2008, the two agencies have collaborated on several major projects. “STM recognized that together, TP1 and Adviso offer a wide range of services unrivalled in the market,” comments Jean-François Renaud, founding partner, Adviso. “With almost 10 years of experience and a team that’s 35 strong, Adviso is ready to help transform STM’s business goals into winning web technologies.”
“This mandate dovetails nicely with our agency’s values,” mentions Caroline Gravel, human resources manager. “From the beginning, TP1 has offered employees free monthly passes for public transit. This shows our commitment to reducing our carbon footprint and it’s a commitment that we share with STM.”
This latest piece of news caps an extraordinary period of growth for TP1, which has, in the last 12 months, moved into larger offices, signed major new accounts and expanded its team of specialists - all of which helped the creative agency broaden its service offering and double its revenues in 2011. Securing this bid solidifies TP1’s position as a major player in the industry and underlines the agency’s ability to offer fully-integrated communications and marketing solutions. [December 19, 2011]
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