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News

TELUS and mPortal Team up to Launch TELUS App House For Smartphone Users

mPortal, Inc., a global leader in connected device experiences across mobile, tablet and smart TV platforms, and TELUS, a leading Canadian telecommunications company, announced today that they teamed up to launch TELUS App House, a new app discovery portal on mobile devices that simplifies and enhances the mobile application discovery experience for TELUS smartphone customers.

TELUS selected mPortal to power TELUS App House using mPortal’s SPRINGBOARD product suite. SPRINGBOARD is a cloud-based connected device experience platform that makes it easy for mobile operators to provide compelling discovery solutions across mobile device platforms, including iOS, Android, BlackBerry, and Windows Phone 7. SPRINGBOARD includes a Smart Client that can be Operator branded and provides subscribers with an intuitive way to find, download, and launch applications and services as well as a carrier-grade server that handles the ingestion and distribution of content. mPortal offers SPRINGBOARD as a cloud-based managed service to make it easier for the mobile operators to focus on their core business while letting mPortal handle the day-to-day complexities.

“The first thing a smartphone subscriber asks when buying a new device is, ‘what apps should I download?’ The various app stores have a lot to offer but can be intimidating if you don’t know what you are looking for. TELUS App House is a simple and easy way for subscribers to get started and continue to download and use relevant applications on their device” says DP Venkatesh, CEO of mPortal.

“With thousands of application choices out there, it’s becoming more and more difficult to find quality apps that provide our customers with real utility and value to improve their smartphone experience. Many are turned off by the complexity of discovering mobile content and applications,” said Judy Mellett, director of Product and Services at TELUS. “TELUS App House solves the app discovery problem by giving direct access on your device’s home screen to best-in-class applications, including TELUS branded apps, popular applications based on market trends, and other relevant and compelling services. Customer experience is important to us and we feel that the TELUS App House is definitely going to help our customers enjoy the best apps available on Canada’s fastest coast-to-coast 4G network*.”

TELUS App House is now available on some BlackBerry devices to be expanded shortly and is also coming soon to iPhone, Android, and Windows Phone 7. TELUS App House will be preloaded on most TELUS devices in the future in order to maintain a consistent brand experience and a familiar way for subscribers to stay connected to the TELUS experience.

 [October 11, 2011]


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