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Intrinsyc Software Appoints Global Sales and Marketing Executive

Intrinsyc Software International, Inc. (TSX:ICS), a mobility software and services company, announced the appointed Mark W. Johnston to the role of Vice President and General Manager, Worldwide Sales and Technical Marketing. Mr. Johnston will be responsible for leading the company’s worldwide sales and marketing activities. The appointment is effective immediately.

"Mark has a superb track record in the mobility industry, including extensive experience in Asia with a broad range of handheld and cellular applications," said Glenda Dorchak, Intrinsyc Chairman and Chief Executive Officer. "His proven success at Intel serving a diverse base of global clients makes him a great fit for our customers. He will play an integral role at Intrinsyc as we focus on our goal to be the leading enabler of next generation handheld products. We are proud to welcome Mark to our executive team."

Mr. Johnston joins Intrinsyc as a 22-year Intel Corporation veteran, with broad sales and marketing experience. Most recently, Mr. Johnston held global leadership roles in support of Intel’s wired and wireless communications businesses, including Director, Worldwide Technical Sales and Support; Director, Global Marketing for the Cellular and Handheld Products Group; and General Manager, Communications Sales and Marketing for Asia Pacific. He began his career in 1984 with Intel in Canada, holding technical support and strategic sales positions. For the last 10 years he has been in management positions focused on Intel sales to the industry leaders in handheld and communications technology products. Mr. Johnston has degrees in Physics and Mathematics. He completed his undergraduate studies at Miami University in Oxford, Ohio and graduate work at Rice University in Houston, Texas.

"Intrinsyc has the technical know-how and product positioning to take advantage of the significant growth underway in key segments of the handheld market," said Mr. Johnston. "I view this as a unique opportunity to work with an industry innovator and look forward to leading the sales organization through this exciting period of growth. In the coming year I plan to expand our engineering services business, establishing Soleus(TM) as a de-facto high-level operating system platform, and forge mutual success with our customers and partners."

 [November 2, 2006]


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