iRok2 Media has launched the Playbook App release of its iRok2 Online social music game. iRok2 for BlackBerry PlayBook, a free app available on BlackBerry App World, provides users with a new rhythm music game customized and synchronized to a YouTube music video every day. As well, it serves as a gateway to the infinite choice of iRok2 Online - essentially all the world’s music, more than 16 million tracks.

The game is quickly gathering user acceptance, already logging over a quarter million play sessions with users from North America, Asia and Europe. iRok2 is accessible from anywhere - home, office, or remote, at www.irok2.com - and can be played through a computer keyboard or by plugging a Guitar Hero or Rock Band guitar into your computer. Online play is free as well.

iRok2 CEO, Dr. Robert Arn, commented on the PlayBook introduction, "The unique rapid development capabilitities, high performance video streaming and support of Adobe Flash on the PlayBook platform have allowed us to create a Playbook App from elements of our online game - even before PlayBook hardware was available and our iRok2 Online game was still in Beta testing." Dr. Arn added, "Such speed and flexibility allow us to experiment with building synergy between pad, mobile and computer game versions in a totally new way."

iRok2 is based on new, patent-pending technology that automates the production of custom music games. iRok2 servers analyze music videos as they stream from YouTube and create a unique custom game for each video. If a user wants to play with a video that is not already in the catalog, it takes only a single click to request a new custom game which will appear in the catalog, available for everyone. Users have already built up the iRok2 catalog to over ten thousand custom games and there is no barrier to it growing to match the scale of the tens of millions of available YouTube music videos - including the new ones that appear every day. In play, the video streams to the player directly from YouTube and the custom game synchronizes to the video without storing or modifying the video or music in any way - in effect, an internet air guitar.

As well, iRok2 breaks down the barriers between players. iRok2 is a social game that allows players to connect to others of similar tastes around the world. Players can issue direct challenges to other players or join in real-time multi-user tournaments. A unique in-game scoring monitor allows players to directly see how their performance compares to others second-by-second, not just in final scores.

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