Sony of Canada has launched "Video On Demand powered by Qriocity". a premium streaming video service that allows film fans to rent from a growing library of hundreds of Hollywood blockbusters from NBC Universal Television Distribution, Paramount Pictures, Sony Pictures Home Entertainment, The Walt Disney Studios, Twentieth Century Fox Home Entertainment LLC and Warner Bros. Digital Distribution, as well as films from local studios, straight to their Sony 2010 and 2011 network-enabled BRAVIA TV, Blu-ray Disc™ player, or Blu-ray Disc Home Theatre system.

Notable titles available at launch include "A-Team," "Get Him to the Greek," "Inception," "The Last Airbender," "Salt," and Disney-Pixar’s "Toy Story 3."

Rental prices for High-Definition content will range from CA$4.99-5.99 while those for Standard-Definition content will range from CA$3.99-4.99. After renting a film, consumers have up to 30 days to start watching their movie, and once playback is started, they have up to 24 or 48 hours to watch the film as many times as they like.

"Video On Demand powered by Qriocity" started in Japan on January 26 and is already available in the U.S., France, Germany, Italy, Spain and the U.K.

Qriocity is an entertainment network service platform that connects many of Sony’s network-enabled devices and allows consumers to enjoy high quality entertainment across multiple devices. Via Qriocity, Sony will deliver a variety of digital entertainment content and services that are "powered by Qriocity", including video, music, game applications, and e-books over time. Through these services, and in combination with its networked devices, Sony aims to bring new and exciting entertainment experiences to customers.

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